The impact of video in our everyday life is unquestionable. Video content has become increasingly popular in recent years due to the prioritisation of short-form video content. This traces back to the early 2000s when platforms like YouTube and Vimeo emerged as popular destinations for user-generated video content.

With video continuing to gain popularity it seemed only natural that it would find its way into Higher Education, providing an important content delivery tool in many flipped, blended, and online classes. One reason for its popularity is the versatility of video. They can present complex concepts and make learning more engaging and accessible. They can provide a way for viewers to see and hear information more dynamically than traditional text-based materials.

The capabilities of video

In the Digital Learning Team, we use video across all subjects. Video is a powerful way to build and maintain student engagement and it has helped reinvent the way people learn. 

Video content is hugely varied in higher education and can come in various forms: 


Explainer videos are an important learning tool and a regular source of information on various topics. They do not go into huge detail and instead focus on relevant facts and may include animation, graphics, photos, and or text. Explainer videos can be easily customised to suit the needs of the audience.


Screen capture or screen recordings are ideal for showing individuals how to use various software application features. Generally, they are also very inexpensive to produce as they are essentially just a recording of the actions being performed on a computer monitor.

Video presentation/lecture recordings

Not everyone can attend or view a lecture or presentation when it is first presented. Video presentations can be created in a variety of formats, such as live recordings, pre-recorded lectures, or screen recordings. These videos are typically longer so do require a longer attention span from viewers.  


Scenario-based learning works best when demonstrating real-world practices where learners need to develop practical skills. Incorporating scenario videos into your lessons is great when it comes to boosting learners’ critical thinking and decision-making skills.


Tutorials and “How-to” videos talk you through ‘how to’ do something. They often include a step-by-step guide on how to perform a specific task or complete a particular process.  

What are the benefits of using video within education?


  • They can create a more engaging sensory experience than using printed materials alone.
  • Increased knowledge retention.
  • Videos can greatly assist in teaching complex subjects and convey a large amount of information in a short space of time.  


  • Videos can increase student engagement which in turn helps boost achievement
  • Many videos now contain analytics features that enable academics to track student engagement. ‘Comments’ sections on videos also provide opportunities for student feedback and assistance
  • They enable academics to create a blended learning environment. It frees up face-to-face teaching time to prioritise more interactive and collaborative experiences


  • LMS integration
  • Ability to increase online course offerings
  • Ability to record campus events and lectures which in turn increases engagement and has great potential to improve marketing and communications

Although video offers a number of benefits, it is important to not overuse digital resources but to use them to your advantage. You should ensure collaboration and discussion are still encouraged. Additionally, the choice of adding video in education should be based on a lot of factors like budget, time, aims and purpose.

How Can You Create Effective Educational Video Content?

The digital learning team work closely with faculties to produce high quality media assets. We can also offer support to help you to create some media yourself.

When creating your own educational video content you should consider:


Shorter videos are more effective for maximum engagement. Keep videos as short as possible while still addressing the main concept.


When working with larger and more complex topics it is beneficial to chunk your content into multiple videos. They should have a clear beginning and end. This will help the content feel more manageable. It allows the learners to process new information at their own pace.

Learning outcomes

Clear objectives will help your video stay focused and give you a clear set of boundaries for what belongs in your video.

High-quality video and audio

Poor audio and video quality can be distracting and reduce the effectiveness of your video. If you don’t have access to equipment the Digital Learning team can help.


Ensuring your videos are accessible helps those with disabilities have an equal experience with your content. It’s important your video have captions, a downloadable transcript and also the correct colours, contrast and size for those who might be partially sighted or colour blind. You may also want to consider adding audio description for those who are visually impaired.

Digital Learning Film School

If you would like to learn more about creating your own content take a look at the

Digital Learning Film School.

The School takes you through all aspects of planning, filming and editing with the aim of helping you produce a video that engages your audience, using the equipment you have available.

Creating educational video content

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