Besides getting investments for maintaining our website through advertising, we also need to do advertisements to promote our platform. Advertisements play important role in promoting for any kinds of platforms, especially for start-ups like us. Due to the development of the web technologies, it provides more opportunities to promote our platform online. In order to attract more users to use our platform, we will promote our platform through the following sections.
– Search Engine Optimization
Search engine optimization is a way to use search engines to improve the current site’s natural rankings in the search engine (Ortiz-Cordova and Jansen, 2012). It means that by applying the SEO to our website, we can provide the high quality and quantity contents and structures for our users. In terms of using SEO, the users can find our website easily by search any keywords related to our website. It would make our website more easily be found by more users if they were searching for the similar kinds of services.
– Social Media Marketing
The social media as the tools for people to get in touch with their family, friends, and the society also play as the platforms for business to promote or advertise. For startups just like us, it’s important to learn how to use social media resources to promote our website. We will create topics on social media or build our own public accounts such as Facebook, Twitter, and Instagram to post some interesting posts to attract the attention of the users who may be interested. Moreover, we will also update the social media posts to the latest events, promotions, or news.
– Word of Mouth
The word of mouth is one of the most important and effective ways of online marketing. It means that we need to create a website which provides the services good enough for users to make them willing to recommend our site to others. In the generation of web 2.0, the recommendations from users are not only limited to the word of mouth but also including share links to our website to others through any kinds of web technology tools.
Reference:
Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.
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