Is this the best we can do?
A week or two back, a colleague gave me a sample of the QR code panels that are being piloted along the South Downs Way.
I was quite excited to see it, because it turned out not to be just a QR code, but also incorporated an NFC chip and a LAYAR augmented reality image.
I’m quite dismissive of QR codes, but only because some people get over excited about what is, after all, just another way of inputting a URL into a browser.
Continue reading →