I am across an interesting article the other day which, I fear, has little to do with my thesis, but I was captivated and intrigued by it. It recorded and experiment exploring storytelling genres, run by sociologists.
So, why are sociologists looking at story? Well, I’ll let them explain:
Preachers, advertising executives and politicians have long attested to the power of a good story to change people’s minds. Communication scholars recently have shown why.
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