Activity diagrams are probably the most important UML diagrams for doing business modeling in software development, it is generally used to describe the flow of different activities and actions. These can be both sequential and in parallel. They describe the objects used, consumed or produced by an activity and the relationship between the different activities. [1]
Continue reading “Activity Diagram: The Flow of Activities and Actions of “MeetingOfMinds””
The brand logo is the first thing that customers will think of when it comes to identifying brand. The logo represents as an identification badge, as a way to expand an enterpriseâs name and as a mark of quality. Furthermore, if a logo is managed and created properly, it may result in generating competitive advantage and facilitate the task of formal corporate communications. The name of the company, logo, colour scheme and typeface are considered as the main components of corporate visual identity (CVI). Van Riel and Van den Ban pointed out the difference between the intrinsic properties of logos and extrinsic properties. Extrinsic properties are those creating from association with the organisation. It can be represented by an illustration of Nike which has powerful referential elements â they use the Swoosh standing for movement. The logo of Nike has low representativeness but high level in extrinsic value. Even though the power of extrinsic properties is high and the degree of realism in the design is contrary related to the ability to attribute additional meanings, only little studies examined whether abstract design or illustrative design is more suitable to particular companies.
Another point worth mentioning is logo colour due to its mnemonic quality in the areas of recall and recognition. Colour can play a significant role in informing information, generating lasting identity as well as advising imagery and symbolic value. According to research from WebPageFX a web design and marketing company, people judge about a product subconsciously in less than 90 seconds of viewing, and most of them base their assessment on colour alone. Moreover, nearly 85% of consumers refer colour as the primary reason when they buy products. In fact, 80% of consumers believe that brand recognition can be increased by colour.
(Fast Company, 2018)
Meeting of Minds logo uses blue as the main colour because blue can result in a calming effect for whoever sees it. Naturally, blue is typically associated with the sky and the coolness of the sea which has an impact on calming the sense and lower blood pressure. Some claim that blue may stimulate a feeling of security, trust and cleanliness. In terms of marketing, blue is frequently used in cooperate business because it is productive, non-invasive and can create a sense of trust and security in a brand. For Meeting of Minds, blue is the perfect colour not only for the logo but also for our site since we are concerned about userâs privacy and security.
Our logo is created and designed as a combination mark ( a pictorial mark with a word mark ) due to the amount of versatility that a combination mark offers, it is easy to catch the eyes of specific groups in which the service or product aimed. With a combination mark, the brand will be reinforced. Using a combination mark will allow people to associate the name of the brand together with the pictorial mark straightaway. Furthermore, this combination can generate a distinct image which makes logos are easier to trademark than using a pictorial one alone.
Ref:
Fast Company. (2018). What Your Logoâs Color Says About Your Company (Infographic). [online] Available at: https://www.fastcompany.com/3028378/what-your-logos-color-says-about-your-company-infographic [Accessed 1 Apr. 2018].
Morones, H. (2016). Do you know the 7 different types of logos?. [online] 99designs. Available at: https://99designs.co.uk/blog/tips-en-gb/types-of-logos/ [Accessed 2 May 2018].
Amasci Creative Limited. (n.d.). Professional Logo Design & Branding. [online] Available at: http://www.amasci.co.uk/services/logo-design-branding/ [Accessed 1 May 2018].
Hynes, N. (2008). Colour and meaning in corporate logos: An empirical study.
In this post we are introducing the designs of our web-based application MeetingOfMinds. We focused on reflecting the functionality of our platform while designing the mockups, hence, we kept the colors and layouts very simple.
Continue reading “Designing our web-based application: Mockups of MeetingOfMinds”
Use Case diagram is the useful UML diagrams especially for highlighting the functions of the system, different roles  and how these roles interact with the system. Hence,it aims to present the high level view of the system particularly for stakeholders.
In the case of âMeetingOfMindsâ application, we have three actors who are: Student, Professors and Administrator and each of them has different interface in which he will be able to interact with the application and use the services ( functions ) provided. We has used Smart Draw online tool to build the Use Case Diagrams for the “MeetingOfMinds” application.Â
The following diagrams describe the four main functions of âMeetingOfMindsâ application.
Continue reading “Use Case Diagrams: The Main Functions of “MeetingOfMinds””
After identifying the application purpose and target group, based on these we developed a set of requirements that should be met on the application. But before the actual development of the software, we needed to decide what is essential for the first version of it [1] and what features are recommended for the future work. Thus, we chose to prioritize the requirements. We used the MoSCoW technique to do so. This way, we selected an appropriate set of requirements from the overall set in order to develop cost-effective software that respects its purpose. We, also, identified the desired or nice to have features in the future versions. A brief description of the MoSCoW technique we applied can be found below: Continue reading “Application Requirements”
Click the image to zoom
*Notes:
The application architecture falls into the so-called âThree Tier Architectureâ model (click the image for zoom). We chose this architectural model in order to ensure the flexibility, security and performance of the application. The functionality is separated into three different tiers.
Continue reading “System Architecture”
The featured image displayed above (for zoom, click the image) is a brief representation of the application flow. It is styled as a pseudocode graphic. Continue reading “Application Screens Flow Chart”
