Participant 1 The first interviewee has over 30 years of experience within the funeral industry and has managed his own independent funeral business since 1998. Interview Time: 90 Minutes Results • Thought that the funeral business needed to keep up with technology and agreed that social media was becoming an extremely important part of the …
Tag: Interview
Conducting Qualitative Research
It was decided that a qualitative approach would be used for this market research, and 4 open-ended, semi-structured interviews were conducted in order to collect in-depth and relevant research into the funeral business. It is important to note that before my research began, I had already established access and consent from my respondents, which was …