There are three funding models to consider for raising fund and analyse how the story of us fits into these models. Enable to articulate which is the best for the mobile and web-based social networking application.
- Heartfelt connector
Non-profit organizations use the Heartfelt Connector model is focusing on causes that resonate with the existing concerns of a large number of people at various levels, and establish a structured platform that allows these people to connect. By using the missions of the story of us, could cause the resonance of people who also concern to help people dealing with grief and loss, resulting in a large number of people willing to donate for. By hosting events that involve an abundance of people in volunteer fundraising for the cause and making modest donations from a large base of constituents.
2.Beneficiary Builder
The Beneficiary builder model is used by non-profit organizations receive reimbursement for services provided to specific individuals, and then rely on people who have benefited in the past from the services for donations. The story of us could receive funding from the beneficiaries, to cover the cost of services provided. In order to make it be sustainable, it needs to build a long-term relationship with them who have coped and expressed with their grief and loss on the story of us. And it is important to develop a deep loyalty and appreciation to the application with individuals and make them perceive the services as an important social good. In the result make beneficiaries donate money as they believe that the benefits they have received from the application have helped them to cope with grief and loss.
3.Member Motivator
The Member Motivator model is used by non-profit organizations rely on members contribute donations, the reason for donations is the organization offers services for an issue or cause that members already seek out. The members can obtain personal and collective benefits from their involvement and donations. The story of us can advocate the need of helping people to cope with grief and loss, and promote activities to deal with this issue. This can attract people who need help for bereavement. They can benefit from activities and become loyal members and fundraisers. Through the members organize activities, it offers several donation options, for instance, membership fee and sale of donated goods. And by using all the funding to further develop and maintain the application and give back to the individual in society who need help for bereavement.
Written by Ho Kam To
