Value Proposition
When people lose something or someone important such as beloved partner, parent, miscarriages and significant others, they grieve. There are different ways that grief affects you, it depends on your physical, mental health, your age, your religion, your relationships, your upbringing and what kind of loss you have grieved.
People react in distinctive ways to loss. But there are some usual feelings such as helplessness and anxiety often come first. Some peoples may feel angry as they think the one who has died for leaving them behind. And sadness often comes later. These are the common stages of grief and loss.
The time to recover from grief vary to people, some might take a longer time. And some need helps from others like a counsellor or therapist or their GP. So people need to cope with grief and loss and moderate the intense feelings.
The story of us is a social networking application, provides a platform to unite people in their grief. It designed for all ages and is for people at all stages of the grieving process. People can connect with other who have experienced a similar loss. They are able to talk openly to someone who is in the same situation recently or in the past, in order to help each other through these hard times, express yourself to someone can understand you as they had some experience. Eventually, begin the healing process on the platform and to cope with their grief and loss.
Customer Segments
It is important to know the target customers, the end users of the story of us would be the individuals need help to deal with the loss, and would like to share experiences and stories with others who have experienced a similar kind of loss.
Counsellor or therapist or GP can use it as a platform to help people recover and subside their intense feelings of loss.
Channels
There are several channels to contact with customers to let them know about The Story of Us. By making use of the social media, email, self-service. Customers can interact with us through these channels, in order to raise awareness among customers about the story of us, evaluate the value proposition and providing customer support.
For the social media, we can use Twitter, Facebook, Instagram, Snapchat. Email is one of the easiest ways to reach our customer. As nowadays everyone should have an email account. Self-service is a cost-effective way to help users. By setting up an FAQ or a knowledge base article or placing information in mental health facilities and funeral homes, it can help numerous users.
Customer Relationships
It’s essential to make the platform satisfy our customers and make it sustainable. We can keep and grow the customer relationships through social networking like Twitter and Facebook and so forth. Thereby, reviewing all the information from customers on social networking and response to development.
Revenue Streams
The Story of us is a non-profit platform, so it relies on donations to maintain and develop. Fundraising by The non-profit funding models which are Heartfelt Connector, Beneficiary Builder and Member Motivator and is sponsored by charities or organizations with shared objectives.
Written by Ho Kam To
