Books/Articles/ Journals:
- Wine Tourism: A Business Opportunity for Winemakers
- The Wine Industry Can and Should be Doing More to Market to Gen X–and Everyone
- The Tasting Room: Branding or Marketing
- Direct Marketing Channels in the French Wine Industry
- The European Wine Industry
- International Journal of Wine Business Research
- Market Segmentation in the Wine Industry Marketing Essay
- Marketing European Wine
- Wine Business, Marketing and Finance
- Europe’s Billion-Euro Wine Spillage a Report on EU’s Wine Promotion Subsidies
- South American Wine Sales, Trends and Challenges Today
- What the Wine Industry Understands About Connecting with Consumers
- A Typology of Small Producers in the Champagne Industry
- Cheers in China! International Marketing Strategies of Spanish Wine Exporters
- Dynamic Capabilities in the Context of Brexit and International Wine Business: An Exploratory Two-Country Study
- Hedonic Prices for Spanish Red Quality Wine
Wine Tourism:
International report:
Courses:
Digital Marketing:
- Why Digital Wine Marketing: How Wine Business Need to Change their Go-To-Market
- 5 Ways to be Like These Wine Businesses Crushing Social Media Marketing
Q&A:
Conference/programs:
- 2016 Australian Wine Industry Marketing Conference
- UC Davis Wine Executive Program: From Grape to Table
Strategies:
Marketing Agency:
- Grow Your Winery’s Sales and Customer Engagement with Effective Marketing
- How a Winery Crushed it’s Content Marketing with Video
Videos:
- Wine Marketing-Lecture 1 Introduction
- Wine Marketing Strategy – Content Marketing Plan for Wine Brands
- Creating a Hit in the Wine Business
- The Shadowy World of Counterfeit Wines
- Do I Like it? Wine Marketing Strategies
News:
Blogs: