The website aims to create a debate around wine production and consumption in an era of climate change. 

The concept of terroir, whose history is often traced back to its alleged birthplace, France, has complex genealogical background. Historically, terroir refers to an area or terrain, usually rather small, whose soil and micro-climate adds distinctive qualities to food products. It is, first and foremost, a powerful idea that foregrounds a sense of place, and more recently, taste, to a unique environmental and human site.

Terroir is defined here as a critical, self-reflexive and polarized set of ideas shaped by world views: between producing and crafting

We firmly believe that ‘We wont’ change the world from the ballot box, but we can change it from the vineyards’.

(extract from the film ‘Wine Calling’ by Bruno Sauvard).