In order to let users get to know with SoccerNet. There are several existing models for online advertising.
Search Engine Marketing
Search engine is the most commonly used, and the best way to popularize it is the web code specification, fast access speed and unique content, which is useful to netizens and unique. We can use keywords such as grassroot football match UK, local football league table and related words.
Programmatic Advertising is to use cookie ad interest to represents the most of types including display ads, video, etc. The cookie helps to record all search and interest preference of user.
Real Time Bidding
RTB is a recent innovative model that attracts advertisers. Though successful bidders pay for ad impressions at the second-highest bid price (to provide advertiser value), publishers broadly extract greater value by using a supply-side platform (SSP) to enable RTB.
What is more, as real-time auctions are triggered by the arrival of a target visitor, ad space that was previously unwanted (remnant inventory) is increased in value. Publishers also can set and adjust pricing, giving greater control over their entire inventory. This can include the ability to enforce a higher price on a particular advertiser. SSPs allow publishers a clearer picture of what they are selling, who they are selling to and what price works best for them.
Social Media Marketing
Social network marketing is the most commonly used is autumn group, from SoccerNet web design, we already think about social media marketing is the key strategy, we want our user interactive with SoccerNet more rather than post related content to such as Facebook. Therefore we will offer share link to other social media network, but when user want to view the content the link will take them back to SoccerNet, in order to keep the traffic and retain users.
References
Davis, B. (2016) Six advantages of real-time bidding for publishers. Available at: https://econsultancy.com/blog/67463-six-advantages-of-real-time-bidding-for-publishers/(Accessed: 23 March 2016).
(2013). Ten Great Reasons to Use Real Time Bidding (RTB). [online] Available at: https://www.periscopix.co.uk/blog/ten-great-reasons-to-use-real-time-bidding-rtb/ [Accessed 30 Apr. 2018].