In 2011 the Chinese filmmaker Jia Zhangke produced an internet-based series of advertisements titled Words of a Journey (2011) for the whiskey manufacturer Johnnie Walker. In these advertisements, the figure of the entrepreneur is prominent. Figure 1: Jonnie Walker (https://www.youtube.com/watch?v=5EpS_s9-IQU&index=12&list=PLAAAAE4C15D9A2A75) In the series, the interviewees narrate stories of success through adversity, and stress their determination, …