November 2017 archive

How audience research can enhance our understanding of how films work

One of the aims of film scholarship is to understand how films ‘work’ – that is to say, how the different elements we see and hear on screen make us happy, sad, scared, relaxed, enlightened, confused, and so on. Yet few film scholars speak to actual audiences about how they make sense of the films …

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How Virtual Reality Revolutionises Filmmaking by Jonny Rogers

How Virtual Reality Revolutionises Filmmaking by Jonny Rogers Where some have hoped virtual technology would enable us the ability to create for ourselves brand new worlds, others have worried that it would encourage us only to neglect our present one. Little thought, however, has been given to how virtual cinema has thus far best thrived; …

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