December 2017 archive

The Rise of the Entrepreneur

In 2011 the Chinese filmmaker Jia Zhangke produced an internet-based series of advertisements titled Words of a Journey (2011) for the whiskey manufacturer Johnnie Walker. In these advertisements, the figure of the entrepreneur is prominent. Figure 1: Jonnie Walker ( In the series, the interviewees narrate stories of success through adversity, and stress their determination, …

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