This animation has been produced by our research team with help from animation specialists Cognitive Media Ltd. It is designed to inform parents about how data on them and their children is collected, shared and used by local and national government services identify families for intervention.
The video is also designed to prompt discussion around data security, consent, and the extent of public acceptance and trust or social licence in these activities.
If you are a parent, a group working with parents or simply someone with an interest in how our data is being used, please watch our animation and if you’d like to know more, explore this project website for more information on our research, what we’ve found and other resources and outputs that might be of interest.