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NaviGap Logos

27th April 20172nd May 2017Rachel Hamilton Leave a comment

Experimentation with logo design for NaviGap App.

Our main concerns for the logo is that it features well as a small icon on a smart phone and in the App store and conveys the functionality of the app.

Displayed below are the two final logos that were agreed upon.

Design 1: NaviGap name with Fish logo.

Screen Shot 2017-04-27 at 10.32.10

Design 2: NaviGap name with slogan in blue / white.

Screen Shot 2017-04-27 at 10.38.02

 

Conclusion:

JAMR considered the two final logos and agreed that design 2 was the most fit for purpose since it it was clear what the functionality of the app was from the slogan tag line and the ‘N’ initial of NaviGap made a good icon that would be recognisable on smart phone / tablet buttons and in the app store.

 

 

 

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