Experimentation with logo design for NaviGap App.
Our main concerns for the logo is that it features well as a small icon on a smart phone and in the App store and conveys the functionality of the app.
Displayed below are the two final logos that were agreed upon.
Design 1: NaviGap name with Fish logo.
Design 2: NaviGap name with slogan in blue / white.
Conclusion:
JAMR considered the two final logos and agreed that design 2 was the most fit for purpose since it it was clear what the functionality of the app was from the slogan tag line and the ‘N’ initial of NaviGap made a good icon that would be recognisable on smart phone / tablet buttons and in the app store.