The University of Southampton

The origin of Taylormadecupcakes

August 2022 50th Birthday

For as long as I can remember, I’ve always been in the kitchen creating recipes and treats like potions a bubble bath when you were young. Baking has always come naturally to me and I find my most creative moments decorating an 8 inch cake in preparation for a big event or brainstorming a treat table for a baby shower. Baking is where I feel my happiest and being able to recreate people’s dream cakes and bakes is extremely fulfilling.

Creation of the brand name

I had been selling the odd box of cupcakes here and there but it wasn’t until lock-down of 2020 where I truly embraced my baking side and decided to take a more professional approach towards my products and how I advertised them. With all the free time on my hands, I began to think and generate a name that reflected both what I do and me as a person. The initial naming process resulted in “sweettoothcupcakes” after discovering that this business name was only taken by a Lady in the states but it just didn’t feel personal to me. After much more deliberating and logo designing, the name of Taylomadecupcakes was born which reflected my name as the personal element, the main basis of what I do (bake) and my speciality – cupcakes! The name fitted perfectly and closely followed was the logo that is still used and incorporated in my products today.

Taylormadecupcakes logo – May 2020
July 2022
Sempetmber 2021

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