Trust is fundamental to Neighbourhood’s brand and technology. In this post I will pick up on an important finding from our survey, which highlighted the crucial importance of known connections to the take-up of Neighbourhood, by new users. And connect this to the notion of local trust, and trust paths, …
In recent years, ‘Service Design’ has become increasingly popular. It is a growing academic field, and its implementation is said to be behind the successes of highly popular businesses that fuse online social media with offline elements, activity and retail, for example Airbnb, Uber and Ocado. The Royal College of Art, …
Our user survey was conducted for 5 days from 28th April 2018 until the 2nd of May 2018. In total there were 10 questions, out of which 4 of them were optional based on previously selected options. Our initial plan for the survey was to capture information about interactions between …
Following on from Shivam’s post, this is a persona of an ideal Neighbourhood user: Kim is 25 years old, and she is a new postgraduate student at the University of Southampton. She enjoys table tennis, debating, and dancing salsa. She also likes Mexican food and jogging. She does not know …
Due to the nature of Neighbourhood, we are keen to be highly visible in local communities. This will encourage new users and clients to join the platform. Ambient marketing, may be simply described as: “the attempt to approach consumers in an expanded range of everyday spaces” Source: Elizabeth Moor, Journal of Consumer Culture …
A persona or buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It provides a focus for the insight of an organisation about its users. By using buyer personas, a company is able to identify and attract the most …
ERGO (Ethics and Research Governance Online) is a web-based programme run by the University of Southampton that manages research submissions and applications, and ensures studies take place in accordance with University policies governing: Ethics (http://www.southampton.ac.uk/ris/policies/ethics.html); Data management (http://www.southampton.ac.uk/library/research/researchdata/); Health and Safety (http://www.southampton.ac.uk/healthandsafety); Academic Integrity (http://www.calendar.soton.ac.uk/sectionIV/academic-integrity-statement.html). In order to receive approval from the ERGO …
Because Neighbourhood is centered around what you can do in the physical world around you – our launch strategy is to begin with one locality, Southampton, and expand to others as our user and client base takes off. Launch partnerships In advance of our launch in Southampton (and in future Neighbourhoods …
As a consumer, our loyalty towards a brand, products or services is determined by the quality and customer services that they provide. Having said that deals and discounts also plays an important and an encouraging role in maintaining customer loyalty. We as consumers tend to get attracted towards a product …
Neighbourhood’s brand values are: Trust, Privacy, Having fun, Interests, Exploring. Neighbourhood offers users: Friendly, healthy living in your own Neighbourhood. Build trust in what you see. Our brand ‘personality’ overall is fun, warm and inviting / and our visual style is crisp and clean. Logo design Our designer Autumn is going to work …
