Building trust in what you see
 
Tag: <span>design</span>

Trust and using local trust paths for recommendations

Trust is fundamental to Neighbourhood’s brand and technology. In this post I will pick up on an important finding from our survey, which highlighted the crucial importance of known connections to the take-up of Neighbourhood, by new users. And connect this to the notion of local trust, and trust paths, …

Service design for Neighbourhood

In recent years, ‘Service Design’ has become increasingly popular. It is a growing academic field, and its implementation is said to be behind the successes of highly popular businesses that fuse online social media with offline elements, activity and retail, for example Airbnb, Uber and Ocado. The Royal College of Art, …

Marketing in the real world: outdoor and ambient

Due to the nature of Neighbourhood, we are keen to be highly visible in local communities. This will encourage new users and clients to join the platform. Ambient marketing, may be simply described as: “the attempt to approach consumers in an expanded range of everyday spaces” Source: Elizabeth Moor, Journal of Consumer Culture …

Logo Design

This post will introduce the design ideas of Neighbourhood’s logo, which is the visual representation of our brand values: Trust, Privacy, Having fun, Interests, Exploring. I use CorelDraw as the designing tool for the logo. Deservedly, I choose light green as our logo’s theme colour, keeping the same colour scheme of …

Neighbourhood system UML class diagram

The purpose of a class structure diagram is to show the static model of a system. “The UML representation of a class is a rectangle containing three compartments stacked vertically… The top compartment shows the class’s name. The middle compartment lists the class’s attributes. The bottom compartment lists the class’s …

Neighbourhood branding and logo design

Neighbourhood’s brand values are: Trust, Privacy, Having fun, Interests, Exploring. Neighbourhood offers users: Friendly, healthy living in your own Neighbourhood. Build trust in what you see. Our brand ‘personality’ overall is fun, warm and inviting / and our visual style is crisp and clean. Logo design Our designer Autumn is going to work …

Interface Design Note #2

Hello everyone, this post is about some updates to our Neighbourhood interface. We now have the Reward Points pages and complementary My Account page according to Mariam’s post. As Mariam posted yesterday, we introduced Reward Points as the result of our discussion, so we need to have relevant pages to for …

Application design process

For our application design process, our designer Autumn, will: 1 evaluate these intended features: Join and create groups (subhoods) based on your interests e.g. sci-fi movies, table tennis, snowboarding – then attend subhood activities in the real world Subhoods are centred around a location, however trusted members can  invite others from beyond the …