Source: Malcolm Gladwell Via Pinterest The “Tipping Point” by Malcolm Gladwell explains that in a social group a few people can make a big difference to take-up of a new product or service… whereby the initial swell of interest from certain types of people, builds to make a product successful. Our efforts …
Our user survey was conducted for 5 days from 28th April 2018 until the 2nd of May 2018. In total there were 10 questions, out of which 4 of them were optional based on previously selected options. Our initial plan for the survey was to capture information about interactions between …
In common with many social networks, Neighbourhood will require significant upfront cash to develop our mobile responsive web application, setup client relationships and market to our first users. However, after our initial launch, where we incentivise founding clients to join us, we will start earning affiliate revenue from all of …
Neighbourhood reward points are fundamental to our user engagement and business model. They incentivize our individual users to make use of the Neighbourhood app, and to try new things in their neighbourhoods. They incentivize leisure businesses to become Neighbourhood clients (publicly known as partners), because they know that new people will be …
In recent years, instead of writing lengthy business plans, that quickly become out of date, the ‘Business Model Canvas’ has become highly used by startup businesses, and is taught and advocated in many startup accelerators, such as Bethnal Green Ventures, which I have been part of while running a previous …
