A persona or buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It provides a focus for the insight of an organisation about its users. By using buyer personas, a company is able to identify and attract the most …
This post will introduce the design ideas of Neighbourhood’s logo, which is the visual representation of our brand values: Trust, Privacy, Having fun, Interests, Exploring. I use CorelDraw as the designing tool for the logo. Deservedly, I choose light green as our logo’s theme colour, keeping the same colour scheme of …
The purpose of a class structure diagram is to show the static model of a system. “The UML representation of a class is a rectangle containing three compartments stacked vertically… The top compartment shows the class’s name. The middle compartment lists the class’s attributes. The bottom compartment lists the class’s …
“A PESTLE analysis is a framework to analyse the key factors influencing an organisation from the outside… senior managers can use the results of this analysis to guide strategic decision-making.” Source: CIPD The following PESTLE analysis evaluates Neighbourhood’s business context and its strategic relevance under these headings. We will continually …
At Neighbourhood, privacy, trust and security are core to our values and offer to users. Our conceptual design, and the development of our technology, marketing and communications, follows a ‘privacy by design’ approach. This year in the UK the new Data Protection Bill comes into force. This represents the regulatory …
ERGO (Ethics and Research Governance Online) is a web-based programme run by the University of Southampton that manages research submissions and applications, and ensures studies take place in accordance with University policies governing: Ethics (http://www.southampton.ac.uk/ris/policies/ethics.html); Data management (http://www.southampton.ac.uk/library/research/researchdata/); Health and Safety (http://www.southampton.ac.uk/healthandsafety); Academic Integrity (http://www.calendar.soton.ac.uk/sectionIV/academic-integrity-statement.html). In order to receive approval from the ERGO …
Reviews and Ratings are highly important to on and offline retailers, and can have a huge impact on the customer’s purchasing decisions. But unfortunately, reviews and rating are often filled with spam or false posts, aimed at misleading customers into believing things are far away from reality. To tackle this serious issue, …
Because Neighbourhood is centered around what you can do in the physical world around you – our launch strategy is to begin with one locality, Southampton, and expand to others as our user and client base takes off. Launch partnerships In advance of our launch in Southampton (and in future Neighbourhoods …
As a consumer, our loyalty towards a brand, products or services is determined by the quality and customer services that they provide. Having said that deals and discounts also plays an important and an encouraging role in maintaining customer loyalty. We as consumers tend to get attracted towards a product …
Neighbourhood’s brand values are: Trust, Privacy, Having fun, Interests, Exploring. Neighbourhood offers users: Friendly, healthy living in your own Neighbourhood. Build trust in what you see. Our brand ‘personality’ overall is fun, warm and inviting / and our visual style is crisp and clean. Logo design Our designer Autumn is going to work …
