Trust is fundamental to Neighbourhood’s brand and technology. In this post I will pick up on an important finding from our survey, which highlighted the crucial importance of known connections to the take-up of Neighbourhood, by new users. And connect this to the notion of local trust, and trust paths, …
In recent years, ‘Service Design’ has become increasingly popular. It is a growing academic field, and its implementation is said to be behind the successes of highly popular businesses that fuse online social media with offline elements, activity and retail, for example Airbnb, Uber and Ocado. The Royal College of Art, …
Source: Malcolm Gladwell Via Pinterest The “Tipping Point” by Malcolm Gladwell explains that in a social group a few people can make a big difference to take-up of a new product or service… whereby the initial swell of interest from certain types of people, builds to make a product successful. Our efforts …
Following on from Shivam’s post, this is a persona of an ideal Neighbourhood user: Kim is 25 years old, and she is a new postgraduate student at the University of Southampton. She enjoys table tennis, debating, and dancing salsa. She also likes Mexican food and jogging. She does not know …
In common with many social networks, Neighbourhood will require significant upfront cash to develop our mobile responsive web application, setup client relationships and market to our first users. However, after our initial launch, where we incentivise founding clients to join us, we will start earning affiliate revenue from all of …
Here is an overview of our planned pitch to Dragon’s Den, and who will present each part: Intro (problem definition, our vision) – Sumesh User persona introduction and how this will engage with Neighbourhood: This is Kim….. Mariam Design …. Autumn Our clients and partners (explains the business model) …. …
Due to the nature of Neighbourhood, we are keen to be highly visible in local communities. This will encourage new users and clients to join the platform. Ambient marketing, may be simply described as: “the attempt to approach consumers in an expanded range of everyday spaces” Source: Elizabeth Moor, Journal of Consumer Culture …
After two months of working together, the Neighbourhood team is fulfilling these roles and responsibilities: Autumn Mariam Shivam Sumesh Roles & responsibilities User Experience, Testing, and Design Product Development and Strategy Operations, Information & Data security Marketing, Creative and Business Development
The purpose of a class structure diagram is to show the static model of a system. “The UML representation of a class is a rectangle containing three compartments stacked vertically… The top compartment shows the class’s name. The middle compartment lists the class’s attributes. The bottom compartment lists the class’s …
“A PESTLE analysis is a framework to analyse the key factors influencing an organisation from the outside… senior managers can use the results of this analysis to guide strategic decision-making.” Source: CIPD The following PESTLE analysis evaluates Neighbourhood’s business context and its strategic relevance under these headings. We will continually …
