{"id":83,"date":"2018-04-19T14:25:51","date_gmt":"2018-04-19T13:25:51","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/?p=83"},"modified":"2018-05-03T11:05:09","modified_gmt":"2018-05-03T10:05:09","slug":"customer-segment","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/customer-segment\/","title":{"rendered":"Customer Segment"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"130\" data-permalink=\"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/screen-shot-2561-04-20-at-21-21-41\/\" data-orig-file=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.21.41.png?fit=692%2C640&amp;ssl=1\" data-orig-size=\"692,640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2561-04-20 at 21.21.41\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.21.41.png?fit=692%2C640&amp;ssl=1\" class=\"aligncenter wp-image-130 size-medium\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.21.41.png?resize=300%2C277\" alt=\"\" width=\"300\" height=\"277\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.21.41.png?resize=300%2C277&amp;ssl=1 300w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.21.41.png?w=692&amp;ssl=1 692w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>The company aims to find the particular moment for the viewers that can spend time together with family. According to the Communication Market Report (2017), 68 percent of people agreed that watching movie and TV show can bring the family stick together. It would be great for the whole society to realize how to make the family getting closer to each other.<\/p>\n<p style=\"margin: 15.0pt 0cm .0001pt 0cm\"><span style=\"color: #4a474b\">WatchTogether has a high potential numbers of the clients in different customers segment, which are teenagers, married couples and family with children. Since teenagers consume lots of internet and also online activities such music, game, watch the movie that our website provided; thus, this group are expected to be the big fan of WatchTogether.<\/span><\/p>\n<p style=\"margin: 15.0pt 0cm .0001pt 0cm\"><span style=\"color: #4a474b\">For the married couple, this activity is one of the particular moment that must spend the time together. However, the company is mainly to focus on family with children since we are wanted to see the whole family spend their time to watch the movie together.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"97\" data-permalink=\"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/customer-segment\/screen-shot-2561-04-20-at-19-37-54\/\" data-orig-file=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.37.54.png?fit=786%2C556&amp;ssl=1\" data-orig-size=\"786,556\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2561-04-20 at 19.37.54\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.37.54.png?fit=750%2C531&amp;ssl=1\" class=\"alignnone size-full wp-image-97\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.37.54.png?resize=750%2C531\" alt=\"\" width=\"750\" height=\"531\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.37.54.png?w=786&amp;ssl=1 786w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.37.54.png?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.37.54.png?resize=768%2C543&amp;ssl=1 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>WatchTogether provides not only a space for watching the movie, TV shows together but also a room for corporate business communication. The development of technology makes our life more convenience. Thus, WatchTogether is one the best choices to get both happiness and doing the business conference at the same time.<\/p>\n<p>&nbsp;<\/p>\n<p>References:<\/p>\n<p class=\"p1\">Ofcom. (2017).\u00a0<i>Box Set Britain: UK\u2019s TV and online habits revealed<\/i>. [online] Available at: https:\/\/www.ofcom.org.uk\/about-ofcom\/latest\/media\/media-releases\/2017\/box-set-britain-tv-online-habits [Accessed 9 Apr. 2018].<\/p>\n<p class=\"p1\">Moore, A. (2015).\u00a0<i>Boys problems: Is your son a teenage timebomb?<\/i>. [online] Mail Online. Available at: http:\/\/www.dailymail.co.uk\/home\/you\/article-3116605\/Boys-problems-son-teenage-timebomb-spot-danger-signs.html [Accessed 4 Apr. 2018].<\/p>\n<p>Krystyn (2015).\u00a0<i>DIY custom license plates for a home drive-in movie \u2022 Really, Are You Serious? | Atlanta Mom Blogger | Southern Mom Blog | Parenting and Lifestyle<\/i>. [online] Available at: https:\/\/www.reallyareyouserious.com\/diy-custom-license-plates-for-a-home-drive-in-movie\/ [Accessed 4 Apr. 2018].<\/p>\n<p class=\"p1\">Daily Manliness. (2017).\u00a0<i>The 25 Best First Date Ideas &#8211; Daily Manliness<\/i>. [online] Available at: http:\/\/www.dailymanliness.com\/first-date-ideas-advice\/ [Accessed 4 Apr. 2018].<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company aims to find the particular moment for the viewers that can spend time together with family. According to the Communication Market Report (2017), 68 percent of people agreed that watching movie and TV show can bring the family stick together. It would be great for the whole society to realize how to make &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/customer-segment\/\">Continue reading<\/a><\/p>\n","protected":false},"author":2976,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49],"tags":[26],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-business","tag-customer-segment","item-wrap"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9R477-1l","jetpack-related-posts":[{"id":449,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/moving-into-the-corporate-world\/","url_meta":{"origin":83,"position":0},"title":"Moving into the corporate world","author":"Emil-Aurelian Enache","date":"27th April 2018","format":false,"excerpt":"The idea of WatchTogether was formed from the group members\u2019 experiences as students, friends and family members from across the globe. However, as WatchTogether has grown, so have the possibilities for the user demographic. My experience as a bank manager has lead me to see the possibilities for WatchTogether as\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/business\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":114,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/key-activities\/","url_meta":{"origin":83,"position":1},"title":"Key Activities","author":"pc1n17","date":"19th April 2018","format":false,"excerpt":"WatchTogether offers a service which people could access from anywhere in the world with free of charge. The users are able to watch and share not only the movie but also TV shows. It is very simple to use the application which easily creates more loyal customers in the future.\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=700%2C400 2x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=1050%2C600 3x"},"classes":[]},{"id":27,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/economic-context\/","url_meta":{"origin":83,"position":2},"title":"Economic Context","author":"pc1n17","date":"21st March 2018","format":false,"excerpt":"WatchTogether is an application that can be used to watch a movie, TV show, or some other kind of video in different places free of charge. Our product is an alternative way for users which is easy to use. According to the Guardian, UK economic growth is expected to slow\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/03\/3500-300x180.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":91,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/channels\/","url_meta":{"origin":83,"position":3},"title":"Channels","author":"pc1n17","date":"19th April 2018","format":false,"excerpt":"Communication is the key. WatchTogether will connect with users via many channels. First of all, media is the primary tool since the company aims to create as high awareness as possible. Advertisements both online and offline will be used. For offline, TV and billboard in high traffic area would help\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.30.24.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.30.24.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.30.24.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.30.24.png?resize=700%2C400 2x"},"classes":[]},{"id":7,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/introducing-watchtogether\/","url_meta":{"origin":83,"position":4},"title":"Introducing WatchTogether","author":"Emil-Aurelian Enache","date":"12th March 2018","format":false,"excerpt":"WatchTogether provides a way for people who are far apart from each other to watch TV or films together. It is a tool that synchronises a video file over the internet, enabling users to enjoy the company of their friends in an \u201conline cinema\u201d type of setting. We think it\u2026","rel":"","context":"In &quot;Design&quot;","block_context":{"text":"Design","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/design\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":53,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/legal-aspect\/","url_meta":{"origin":83,"position":5},"title":"Legal Aspect","author":"Wawan","date":"21st March 2018","format":false,"excerpt":"The key idea of WatchTogether is a social platform which enables users to watch videos together with families and friends in different locations by synchronized-playing the video files and to interact with each other by making comments, discussions, etc. The primary requirement for this collaborative-watching is to have the same\u2026","rel":"","context":"In &quot;Legal&quot;","block_context":{"text":"Legal","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/legal\/"},"img":{"alt_text":"https:\/\/www.flaticon.com\/free-icon\/libra-scale-balance-symbol_47047","src":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/libra-scale-balance-symbol-300x300.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/users\/2976"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":15,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":329,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/posts\/83\/revisions\/329"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}