{"id":67,"date":"2018-04-19T14:15:31","date_gmt":"2018-04-19T13:15:31","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/?p=67"},"modified":"2018-05-03T11:05:40","modified_gmt":"2018-05-03T10:05:40","slug":"canvas","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/canvas\/","title":{"rendered":"CANVAS"},"content":{"rendered":"<p style=\"text-align: left\">The Canvas Business Model is used to analyse the business and aim to make WatchTogether to become a dominant player in the market. The model consists of nine parts which are the value proposition, customer segments, channels, cost structure, customer relationships, revenue streams, key partners, key activities, and key resources.<\/p>\n<p style=\"text-align: left\">Additionally, this model will help all investors gain a better understanding of\u00a0the company&#8217;s fixed cost and variable cost. Thus, fixed cost can be managed and reduced as much as possible.<\/p>\n<p style=\"text-align: left\">The below visual sums up all the individual parts. Details for each part will be discussed later in this blog.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"112\" data-permalink=\"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/canvas\/screen-shot-2561-04-20-at-21-03-14\/\" data-orig-file=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.03.14.png?fit=1319%2C810&amp;ssl=1\" data-orig-size=\"1319,810\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2561-04-20 at 21.03.14\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.03.14.png?fit=750%2C461&amp;ssl=1\" class=\"alignnone size-full wp-image-112\" src=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.03.14.png?resize=750%2C461\" alt=\"\" width=\"750\" height=\"461\" srcset=\"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.03.14.png?w=1319&amp;ssl=1 1319w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.03.14.png?resize=300%2C184&amp;ssl=1 300w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.03.14.png?resize=768%2C472&amp;ssl=1 768w, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.03.14.png?resize=1024%2C629&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Reference:<\/p>\n<p class=\"p1\">Smith, N. (2016).\u00a0<i>Netflix and Business Model Canvassing<\/i>. [online] Designed, Sealed, Delivered. Available at: https:\/\/nicolesmithmba.wordpress.com\/2016\/02\/27\/netflix-and-business-model-canvassing\/ [Accessed 1 Apr. 2018].<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Canvas Business Model is used to analyse the business and aim to make WatchTogether to become a dominant player in the market. The model consists of nine parts which are the value proposition, customer segments, channels, cost structure, customer relationships, revenue streams, key partners, key activities, and key resources. Additionally, this model will help &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/canvas\/\">Continue reading<\/a><\/p>\n","protected":false},"author":2976,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49],"tags":[22],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-business","tag-canvas","item-wrap"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/s9R477-canvas","jetpack-related-posts":[{"id":453,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/pitch-to-dragons-den-panel\/","url_meta":{"origin":67,"position":0},"title":"Pitch to Dragon&#8217;s Den panel","author":"Emil-Aurelian Enache","date":"3rd May 2018","format":false,"excerpt":"For our pitch we will be using a powerpoint presentation so that we can display and utilise our prototype. This will be accompanied by a presentation outlining the current and future audiences and market for WatchTogether, profitability and forcasted usage levels based on our business model. Our business model has\u2026","rel":"","context":"In &quot;Project Management&quot;","block_context":{"text":"Project Management","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/project-management\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":449,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/moving-into-the-corporate-world\/","url_meta":{"origin":67,"position":1},"title":"Moving into the corporate world","author":"Emil-Aurelian Enache","date":"27th April 2018","format":false,"excerpt":"The idea of WatchTogether was formed from the group members\u2019 experiences as students, friends and family members from across the globe. However, as WatchTogether has grown, so have the possibilities for the user demographic. My experience as a bank manager has lead me to see the possibilities for WatchTogether as\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/business\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":107,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/the-financial-part\/","url_meta":{"origin":67,"position":2},"title":"The Financial part","author":"pc1n17","date":"19th April 2018","format":false,"excerpt":"Revenue Streams The company can get a lot of money from the selling space to promote every advertisement on our website. In fact, one ad can stay for an extended period. Multiple spaces on the website can be sold to include an ad, with varying prices. If the banner is\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-20.44.25.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-20.44.25.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-20.44.25.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-20.44.25.png?resize=700%2C400 2x"},"classes":[]},{"id":114,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/key-activities\/","url_meta":{"origin":67,"position":3},"title":"Key Activities","author":"pc1n17","date":"19th April 2018","format":false,"excerpt":"WatchTogether offers a service which people could access from anywhere in the world with free of charge. The users are able to watch and share not only the movie but also TV shows. It is very simple to use the application which easily creates more loyal customers in the future.\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=700%2C400 2x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.15.57.png?resize=1050%2C600 3x"},"classes":[]},{"id":91,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/channels\/","url_meta":{"origin":67,"position":4},"title":"Channels","author":"pc1n17","date":"19th April 2018","format":false,"excerpt":"Communication is the key. WatchTogether will connect with users via many channels. First of all, media is the primary tool since the company aims to create as high awareness as possible. Advertisements both online and offline will be used. For offline, TV and billboard in high traffic area would help\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.30.24.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.30.24.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.30.24.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-19.30.24.png?resize=700%2C400 2x"},"classes":[]},{"id":83,"url":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/customer-segment\/","url_meta":{"origin":67,"position":5},"title":"Customer Segment","author":"pc1n17","date":"19th April 2018","format":false,"excerpt":"The company aims to find the particular moment for the viewers that can spend time together with family. According to the Communication Market Report (2017), 68 percent of people agreed that watching movie and TV show can bring the family stick together. It would be great for the whole society\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-content\/uploads\/sites\/267\/2018\/04\/Screen-Shot-2561-04-20-at-21.21.41-300x277.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/users\/2976"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":8,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":181,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/posts\/67\/revisions\/181"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/watchtogether\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}