The digital revolution has transformed the traditional concept of “community”; through the introduction of Social Networking Sites, such as Twitter and Facebook, virtual communities have flourished. With individuals from around the globe able to connect through shared virtual experiences, the desire to further these experiences should no longer be considered unnecessary. The introduction of digital film and tv viewing platforms such as Netflix and Amazon Prime have provided new opportunities for entertainment – with community being at the heart. Individuals in long distance relationships or communities that exist only online are now able to bridge gaps in traditional popular entertainment past times – watching a movie.
However, there is currently limited availability to share this experience in real time on a singular platform – rather having to manually synchronise the platforms at each end. In a digital age that actively encourages community and sharing in real time – this presents a gap in the entertainment and community market.
Existing research demonstrates that virtual communities are one of the fastest growing digital phenomena; however, the core facet of the virtual community is the sharing of knowledge rather than experience. Therefore, our proposal to create a Social Networking Platform that enables multiple users to view and experience entertainment together through a singular platform – enhances the concept of virtual community through the sharing of real time experiences as well as knowledge. This platform utilises existing technology and entertainment traditions with newly evolving and emerging community structures and demands in a global online world.
– Alex
