There are several applications used in the UK that provide movies/TV on demand to users. The variety of channels become an advantage for the UK viewers as they have more choices to choose for increased utility. Those applications allow customers to enjoy movies anytime and anywhere they want.
According to the Communication Market Report (2017), the favourite programme that gains the most attention from the British audience is BBC iPlayer, which is used by 63 percent of people. The second majority is ITV, which is voted at 40 percent, next is YouTube at 38 percent, and then Netflix at 31 percent, and lastly Facebook at 16 percent. The least popular among UK users is Sky which is only used by 12 percent of people.
Reference:
Ofcom. (2017). Box Set Britain: UK’s TV and online habits revealed. [online] Available at: https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2017/box-set-britain-tv-online-habits [Accessed 9 Apr. 2018].
