The percentage of locations that British usually watched the films/programmes.

Technology’s rapid growth has allowed people in this decade to have more convenience compared to the past. The users can play the Internet wherever they want on their own devices. According to the Communication Market Report (2017), the majority of people are watching the movie in their bedroom which is 51 percent which more than half of the users.

The second largest group, at 24 percent, are people who watch movies during a holiday. While watching during commuting/travelling and in the kitchen is 16 percent, and 9 percent in both garden and bathroom respectively. Pub/Cafe/Restaurant serve as the location for the smallest group in this report, a 7% preferring to watch movies in such places.

 

Reference:

Ofcom. (2017). Box Set Britain: UK’s TV and online habits revealed. [online] Available at: https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2017/box-set-britain-tv-online-habits [Accessed 9 Apr. 2018].

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