The trend of the digital video/ movie watching.
There are three main ways to watch a movie on your own computer: physical retail, physical rent, and digital. As shown in the graph above, at the beginning of 2009, most customers bought DVDs to watch movies since there were not many alternatives.
After that, the physical retail slightly dropped to present. In contrast, the digital video started at the bottom and increased dramatically up to date (Mark, 2017).
The death of the DVD (Video)
As we are currently in the age of digitalisation, people turned away from the regular activity of watching via DVD, since the users can now find the movie/TV programmes by their own on the internet. According to Mark (2017), the physical rent market fell to 21% (£49m).
Moreover, the sale of DVDs and Blu-ray discs dropped to 27% (£894m). This is very first time the revenue went below £1bn. The total revenue for digital video has surged to around 23% (£1.3bn) last year.
Reference:
Sweney, M. (2017). Film and TV streaming and downloads overtake DVD sales for first time. [online] the Guardian. Available at: https://www.theguardian.com/media/2017/jan/05/film-and-tv-streaming-and-downloads-overtake-dvd-sales-for-first-time-netflix-amazon-uk [Accessed 10 Apr. 2018].
