The idea of WatchTogether was formed from the group members’ experiences as students, friends and family members from across the globe. However, as WatchTogether has grown, so have the possibilities for the user demographic.
My experience as a bank manager has lead me to see the possibilities for WatchTogether as a corporate communication tool; the contemporary corporate world is largely formed by business giants that are made up of several levels of management – from the top boardroom CEO members down to the local branch team leader. This structure requires strategies to be communicated from the top down – filtered through the various channels and levels of management until it is cascaded to the front line staff. To achieve this flowing of information in an effective manner a lot of synchronisation and organisation is required. This tends to be attempted through the arrangement of meetings at each level with a constant background of emails and phone calls to ensure the correct information is passed on at the correct time to the correct people. Obviously, the bigger the company, the bigger the scale of this operation. Due to the many moving parts involved, misinformation is often the result – impacting the business and its customer base.
However, with WatchTogether, a singular message can be communicated to the entire company in a matter of days rather than weeks! A singular set audio or visual message can be created and downloaded via an email link, which when accessed via WatchTogether, can be viewed simultaneously, in synchronisation, by either each or multiple levels of the company. This ensures the same message is being communicated each time, to the right people at the right time – thus eliminating issues of miscommunication as well as streamlining product releases or plans for business changes.
– Alex
