Customer Segment

The company aims to find the particular moment for the viewers that can spend time together with family. According to the Communication Market Report (2017), 68 percent of people agreed that watching movie and TV show can bring the family stick together. It would be great for the whole society to realize how to make the family getting closer to each other.

WatchTogether has a high potential numbers of the clients in different customers segment, which are teenagers, married couples and family with children. Since teenagers consume lots of internet and also online activities such music, game, watch the movie that our website provided; thus, this group are expected to be the big fan of WatchTogether.

For the married couple, this activity is one of the particular moment that must spend the time together. However, the company is mainly to focus on family with children since we are wanted to see the whole family spend their time to watch the movie together.

WatchTogether provides not only a space for watching the movie, TV shows together but also a room for corporate business communication. The development of technology makes our life more convenience. Thus, WatchTogether is one the best choices to get both happiness and doing the business conference at the same time.

 

References:

Ofcom. (2017). Box Set Britain: UK’s TV and online habits revealed. [online] Available at: https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2017/box-set-britain-tv-online-habits [Accessed 9 Apr. 2018].

Moore, A. (2015). Boys problems: Is your son a teenage timebomb?. [online] Mail Online. Available at: http://www.dailymail.co.uk/home/you/article-3116605/Boys-problems-son-teenage-timebomb-spot-danger-signs.html [Accessed 4 Apr. 2018].

Krystyn (2015). DIY custom license plates for a home drive-in movie • Really, Are You Serious? | Atlanta Mom Blogger | Southern Mom Blog | Parenting and Lifestyle. [online] Available at: https://www.reallyareyouserious.com/diy-custom-license-plates-for-a-home-drive-in-movie/ [Accessed 4 Apr. 2018].

Daily Manliness. (2017). The 25 Best First Date Ideas – Daily Manliness. [online] Available at: http://www.dailymanliness.com/first-date-ideas-advice/ [Accessed 4 Apr. 2018].

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