The idea of WatchTogether was formed from the group members’ experiences as students, friends and family members from across the globe. However, as WatchTogether has grown, so have the possibilities for the user demographic. My experience as a bank manager has lead me to see the possibilities for WatchTogether as a corporate communication tool; the …
Category: Business
Apr 23
Why this project?
The digital revolution has transformed the traditional concept of “community”; through the introduction of Social Networking Sites, such as Twitter and Facebook, virtual communities have flourished. With individuals from around the globe able to connect through shared virtual experiences, the desire to further these experiences should no longer be considered unnecessary. The introduction of digital …
Apr 20
The proportion of adults who use different applications for watching films/ TV programmes in percent.
There are several applications used in the UK that provide movies/TV on demand to users. The variety of channels become an advantage for the UK viewers as they have more choices to choose for increased utility. Those applications allow customers to enjoy movies anytime and anywhere they want. According to the Communication Market Report (2017), the …
Apr 20
The percentage of locations that British usually watched the films/programmes.
Technology’s rapid growth has allowed people in this decade to have more convenience compared to the past. The users can play the Internet wherever they want on their own devices. According to the Communication Market Report (2017), the majority of people are watching the movie in their bedroom which is 51 percent which more than …
Apr 19
Key Partners and Key Resource
Key Partners WatchTogether has to build a strong presence on many of the social media networks such as Facebook, Instagram, YouTube, etc. A company should be able to reach it’s customers, and vice-versa, on such platforms because internet plays an important part in a lot of people’s day to day lives. The online version of …
Apr 19
Key Activities
WatchTogether offers a service which people could access from anywhere in the world with free of charge. The users are able to watch and share not only the movie but also TV shows. It is very simple to use the application which easily creates more loyal customers in the future. The goal of the company …
Apr 19
The Financial part
Revenue Streams The company can get a lot of money from the selling space to promote every advertisement on our website. In fact, one ad can stay for an extended period. Multiple spaces on the website can be sold to include an ad, with varying prices. If the banner is big and outstanding, the cost …
Apr 19
Customer Relationships
To be able to serve users at the right time is the goal. Thus, a live stream chat 24/7 function will be provided for certain types of accounts so that WatchTogether staff are able to help users when help is needed. In addition, there will be a review part which all users are able to …
Apr 19
Channels
Communication is the key. WatchTogether will connect with users via many channels. First of all, media is the primary tool since the company aims to create as high awareness as possible. Advertisements both online and offline will be used. For offline, TV and billboard in high traffic area would help create awareness for WatchTogether. Secondly, …
Apr 19
Customer Segment
The company aims to find the particular moment for the viewers that can spend time together with family. According to the Communication Market Report (2017), 68 percent of people agreed that watching movie and TV show can bring the family stick together. It would be great for the whole society to realize how to make …
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