The Canvas Business Model is used to analyse the business and aim to make WatchTogether to become a dominant player in the market. The model consists of nine parts which are the value proposition, customer segments, channels, cost structure, customer relationships, revenue streams, key partners, key activities, and key resources.
Additionally, this model will help all investors gain a better understanding of the company’s fixed cost and variable cost. Thus, fixed cost can be managed and reduced as much as possible.
The below visual sums up all the individual parts. Details for each part will be discussed later in this blog.
Reference:
Smith, N. (2016). Netflix and Business Model Canvassing. [online] Designed, Sealed, Delivered. Available at: https://nicolesmithmba.wordpress.com/2016/02/27/netflix-and-business-model-canvassing/ [Accessed 1 Apr. 2018].
