April 2018 archive

The Digital Ages

The trend of the digital video/ movie watching. There are three main ways to watch a movie on your own computer: physical retail, physical rent, and digital. As shown in the graph above, at the beginning of 2009, most customers bought DVDs to watch movies since there were not many alternatives. After that, the physical …

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Key Partners and Key Resource

Key Partners WatchTogether has to build a strong presence on many of the social media networks such as Facebook, Instagram, YouTube, etc. A company should be able to reach it’s customers, and vice-versa, on such platforms because internet plays an important part in a lot of people’s day to day lives. The online version of …

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Key Activities

WatchTogether offers a service which people could access from anywhere in the world with free of charge. The users are able to watch and share not only the movie but also TV shows. It is very simple to use the application which easily creates more loyal customers in the future. The goal of the company …

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The Financial part

Revenue Streams The company can get a lot of money from the selling space to promote every advertisement on our website. In fact, one ad can stay for an extended period. Multiple spaces on the website can be sold to include an ad, with varying prices. If the banner is big and outstanding, the cost …

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Customer Relationships

To be able to serve users at the right time is the goal. Thus, a live stream chat 24/7 function will be provided for certain types of accounts so that WatchTogether staff are able to help users when help is needed. In addition, there will be a review part which all users are able to …

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Channels

Communication is the key. WatchTogether will connect with users via many channels. First of all, media is the primary tool since the company aims to create as high awareness as possible. Advertisements both online and offline will be used. For offline, TV and billboard in high traffic area would help create awareness for WatchTogether. Secondly, …

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Customer Segment

The company aims to find the particular moment for the viewers that can spend time together with family. According to the Communication Market Report (2017), 68 percent of people agreed that watching movie and TV show can bring the family stick together. It would be great for the whole society to realize how to make …

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Value Proposition

WatchTogether provides an easy to use, high-quality space for watching movies, TV series, or any other type of video to its users. We would like to improve communication among film watchers and recreate the social experience of sitting down together in the same room to watch TV, even though our users would not be next …

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CANVAS

The Canvas Business Model is used to analyse the business and aim to make WatchTogether to become a dominant player in the market. The model consists of nine parts which are the value proposition, customer segments, channels, cost structure, customer relationships, revenue streams, key partners, key activities, and key resources. Additionally, this model will help …

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