{"id":899,"date":"2015-03-23T09:32:25","date_gmt":"2015-03-23T09:32:25","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/beseated\/?p=74"},"modified":"2015-03-23T09:32:25","modified_gmt":"2015-03-23T09:32:25","slug":"related-academic-work-3-reviews-impact","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/2015\/03\/23\/related-academic-work-3-reviews-impact\/","title":{"rendered":"Related Academic Work 3 &#8211; Reviews Impact"},"content":{"rendered":"<p><strong>Don&#8217;t Discount the Impact of Online Reviews (Abigal Tracy)<br \/>\n<\/strong><\/p>\n<p>A new study finds that the majority of small business owners aren&#8217;t paying as much attention to online reviews as they should.<\/p>\n<p>According to a B2B research report: <a href=\"https:\/\/www.zendesk.com\/resources\/customer-service-and-lifetime-customer-value\">https:\/\/www.zendesk.com\/resources\/customer-service-and-lifetime-customer-value<\/a><\/p>\n<p>90 percent of consumers say positive online reviews influence their purchasing decisions, in contrast 87 percent of small business owners do not ask customers to post reviews about their experiences online.<\/p>\n<p>Two in three small business owners don&#8217;t spend any time monitoring their online reviews. Another 29 percent said that they only spend between one and five hours a month doing so.<\/p>\n<p>Customers read and care about online reviews, new online services should focus on ways of illiciting reviews from their users as they seem a powerful and under utilised tool.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>FACT<\/strong> for BeSeated<\/p>\n<p><span style=\"text-decoration: underline\">Iit would be useful to enable comments, reviews or observations in Be Seated<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>Reference<\/p>\n<p><span id=\"js-reference-string-2\" class=\"selectable\">Abigail Tracy, Inc.com, (2015). <i>Don&#8217;t Discount the Impact of Online Reviews<\/i>. [online] Available at: http:\/\/www.inc.com\/abigail-tracy\/small-business-owners-online-reviews.html [Accessed 1 May 2015].<\/span><\/p>\n<p><a href=\"http:\/\/www.inc.com\/abigail-tracy\/small-business-owners-online-reviews.html\">http:\/\/www.inc.com\/abigail-tracy\/small-business-owners-online-reviews.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t Discount the Impact of Online Reviews (Abigal Tracy) A new study finds that the majority of small business owners aren&#8217;t paying as much attention to online reviews as they should. According to a B2B research report: https:\/\/www.zendesk.com\/resources\/customer-service-and-lifetime-customer-value 90 percent of consumers say positive online reviews influence their purchasing decisions, &hellip;<\/p>\n","protected":false},"author":866,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22,16],"tags":[81,122],"class_list":["post-899","post","type-post","status-publish","format-standard","hentry","category-academic-literature","category-literature-review","tag-literacy","tag-review"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/posts\/899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/users\/866"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/comments?post=899"}],"version-history":[{"count":0,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/posts\/899\/revisions"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/media?parent=899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/categories?post=899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/tags?post=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}