{"id":216,"date":"2015-04-21T20:49:31","date_gmt":"2015-04-21T20:49:31","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/beseated\/?p=216"},"modified":"2015-04-21T20:49:31","modified_gmt":"2015-04-21T20:49:31","slug":"tips-for-logo-designs","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/2015\/04\/21\/tips-for-logo-designs\/","title":{"rendered":"Tips for Logo Designs"},"content":{"rendered":"<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/rack.3.mshcdn.com\/media\/ZgkyMDE0LzA0LzEwL2M5L2NvbG9yc2ltYWdlLjJjMTM1LmpwZwpwCXRodW1iCTEyMDB4OTYwMD4\/6ef02de8\/b00\/colors-image.jpg\" alt=\"\" width=\"1200\" height=\"674\" \/><figcaption class=\"wp-caption-text\">(Mashable, 2014)<\/figcaption><\/figure>\n<p><strong><span style=\"text-decoration: underline\">A logo is the first impression of a company, their impact weapon.<\/span><\/strong><\/p>\n<ol>\n<li>Be unique and clever\n<ul>\n<li>The image must stand by itself.<\/li>\n<li>Originality.<\/li>\n<li>Avoid clich\u00e9s.<\/li>\n<li>Designing something out-of-the-box.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Understand the brand.\n<ul>\n<li>Reach a specific audience.<\/li>\n<li>Aesthetics vs deeper meaning.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>Use a visual double entendre.\n<ul>\n<li>Two pictures wrapped into one.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"4\">\n<li>Colour is key.\n<ul>\n<li>Grab attention vs being brash.<\/li>\n<li>The science behind colours: some colours represent different moods and feelings. Such as:\n<ul>\n<li><em>&#8220;Red: energetic, sexy, bold<\/em><\/li>\n<li><em>Orange: creative, friendly, youthful<\/em><\/li>\n<li><em>Yellow: sunny, inventive, optimism<\/em><\/li>\n<li><em>Green: growth, organic, instructional<\/em><\/li>\n<li><em>Blue: professional, medical, tranquil, trustworthy<\/em><\/li>\n<li><em>Purple: spiritual, wise, evocative<\/em><\/li>\n<li><em>Black: credible and powerful<\/em><\/li>\n<li><em>White: simple, clean, pure<\/em><\/li>\n<li><em>Pink: fun and flirty<\/em><\/li>\n<li><em>Brown: rural, historical, steady&#8221;<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"5\">\n<li>What is in a name?\n<ul>\n<li>Wordmark and a symbol.<\/li>\n<li>Font, Sizes.<\/li>\n<li>What does it mean?<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"6\">\n<li>Keep it easy and flexible.\n<ul>\n<li>Simple and quirky.<\/li>\n<li>Should look great on different backgrounds.<\/li>\n<li>Powerful logos permeates the business.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"7\">\n<li>Don\u2019t expect instant success.\n<ul>\n<li>Logos won\u2019t become instantly iconic.<\/li>\n<li>Depends on the product\u2019s success and the market.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"8\">\n<li>Consider Proportion &amp; Symmetry.<\/li>\n<\/ol>\n<ol start=\"9\">\n<li>Passive vs Active.\n<ul>\n<li>Sense of activity, or motion vs Static.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>References<\/p>\n<p>Linsay Rothfeld: \u00a0<a href=\"http:\/\/mashable.com\/2014\/04\/30\/logo-design-tips\/\">http:\/\/mashable.com\/2014\/04\/30\/logo-design-tips\/<\/a><\/p>\n<p>Joshua Johnson: <a href=\"http:\/\/designshack.net\/articles\/inspiration\/10-tips-for-designing-logos-that-dont-suck\/\">http:\/\/designshack.net\/articles<\/a><\/p>\n<p><a href=\"http:\/\/designshack.net\/articles\/inspiration\/10-tips-for-designing-logos-that-dont-suck\/\">\/inspiration\/10-tips-for-designing-logos-that-dont-suck\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A logo is the first impression of a company, their impact weapon. Be unique and clever The image must stand by itself. Originality. Avoid clich\u00e9s. Designing something out-of-the-box. Understand the brand. Reach a specific audience. Aesthetics vs deeper meaning. Use a visual double entendre. Two pictures wrapped into one. Colour &hellip;<\/p>\n","protected":false},"author":866,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[57],"class_list":["post-216","post","type-post","status-publish","format-standard","hentry","category-logo","tag-design"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/users\/866"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":0,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}