{"id":200,"date":"2015-04-19T16:50:12","date_gmt":"2015-04-19T16:50:12","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/beseated\/?p=200"},"modified":"2015-04-19T16:50:12","modified_gmt":"2015-04-19T16:50:12","slug":"business-plan-9-cost-structure","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/2015\/04\/19\/business-plan-9-cost-structure\/","title":{"rendered":"Business Plan: 9) Cost structure"},"content":{"rendered":"

9. COST STRUCTURE: <\/strong><\/p>\n

How much money do we need to start, and why? Variable and fixed costs, Scale economy, taxes?
\nBe Seated is a low-cost structure as we are reliant on the crowd and are not expecting to use financial incentives. We therefore should not require a huge investment to get started.<\/p>\n

Developing\u00a0CANVAS and the Cost Structure of Be Seated, there are some common things to take in account in order to find out how much Be Seated could cost:<\/p>\n

    \n
  1. Technology items: hardware, software, network, developing schema: PaaS, SaaS, IaaS.<\/li>\n
  2. Human Resources: project leader, designers, programmers, network specialists.<\/li>\n
  3. Company creation costs: lawyers, taxes, registration (brand, logo).<\/li>\n
  4. Office costs.<\/li>\n<\/ol>\n

    At a rough guess, it seems that \u00a3100,000 is enough for a startup SNS company of Be Seated’s ilk.<\/p>\n

    Courtney Boyd Myers (founder of audience.io: \u201ca transatlantic company designed to help New York and London based technology startups grow internationally\u201d) gives a quick overview about the possible starting costs, and programming time in order to build and launch some known sites:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    SITE<\/strong><\/td>\nTIME<\/strong><\/td>\nCOST (US$)<\/strong><\/td>\n<\/tr>\n
    Twitter<\/td>\n1 day \u2013 1 month<\/td>\n50,000<\/td>\n<\/tr>\n
    Instagram<\/td>\n3 \u2013 6 months<\/td>\n100,000 \u2013 300,000<\/td>\n<\/tr>\n
    Facebook<\/td>\n9 months<\/td>\n500,000<\/td>\n<\/tr>\n
    WhatsApp<\/td>\n9 months<\/td>\n250,000<\/td>\n<\/tr>\n
    Uber<\/td>\n12 – 18 months<\/td>\n1,000,000<\/td>\n<\/tr>\n
    Pinterest<\/td>\n4 months<\/td>\n120,000<\/td>\n<\/tr>\n
    Shopify<\/td>\n6 months<\/td>\n250,000<\/td>\n<\/tr>\n
    Angry Birds<\/td>\n12 months<\/td>\n2,200,000<\/td>\n<\/tr>\n
    Tumblr<\/td>\n12 months<\/td>\n1,600,000<\/td>\n<\/tr>\n
    Vine<\/td>\n6 months<\/td>\n150,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    Conclusion:<\/strong> Be Seated would cost \u00a3150,000 with approximately 6 months worth of programming.\u00a0 This is our guess for the first functional and operative version of our site.<\/p>\n

    References<\/p>\n

    Boyd Myers, C. (2013, 12 2). How much does it cost to build the world\u2019s hottest startups?<\/em> Retrieved from TNW: http:\/\/thenextweb.com\/dd\/2013\/12\/02\/much-cost-build-worlds-hottest-startups\/<\/p>\n

    Boyd Myers, C. (2014, 11 21). TNW<\/em>. Retrieved from Courtney Boyd Myers: http:\/\/thenextweb.com\/author\/courtneybmyers\/<\/p>\n","protected":false},"excerpt":{"rendered":"

    9. COST STRUCTURE: How much money do we need to start, and why? Variable and fixed costs, Scale economy, taxes? Be Seated is a low-cost structure as we are reliant on the crowd and are not expecting to use financial incentives. We therefore should not require a huge investment to …<\/p>\n","protected":false},"author":866,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[44],"class_list":["post-200","post","type-post","status-publish","format-standard","hentry","category-business-plan","tag-business-management-innovation"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/users\/866"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":0,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/test-media\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}