Where does Be Seated fit in the crowd? As a predominately crowd-based service it is important to do some research into what other services, akin to Be Seated, use as their business models. As a site that relies on knowledge sharing and content from its users it must be located …
How will we market & promote Be Seated? In this post we will discuss possible ways to market Be Seated. We are confident that the service and idea is quite useful and rewarding for users but initially some leg work will be required to make people aware of the …
Graphic CANVAS Business Model In order to complete our business plan we followed the CANVAS business model which is a tried and tested method. Below is a graphic interpretation of the content from previous posts and provides an overview of the business plan.
9. COST STRUCTURE: How much money do we need to start, and why? Variable and fixed costs, Scale economy, taxes? Be Seated is a low-cost structure as we are reliant on the crowd and are not expecting to use financial incentives. We therefore should not require a huge investment to …
8. KEY PARTNERS: Providers and their products? Venues that want to pay for advertising. The crowd, who actually are pivotal to keep the website updated and accurate. Integration with other services and platforms, such as Facebook.
7. KEY ACTIVITIES AND FUNCTIONS Users predominately need to review venues but also browse and connect with other users who share their interests. Be Seated has extra services, assistance, maintenance features but relies heavily on user-generated content and feedback from the crowd.
6. KEY RESOURCES: Which are the key resources in order for Be Seated to work? 1. Infomation from the crowd. 2. Crowds should submit reviews/photos using their devices/smartphones connected to the Internet. 3. The App needs to work and be updated (tech team, software, hardware). 4. Advertising (for revenue).
5. INCOME SOURCE: How users (all/some) pay for the service? Click-through advertising (especially for ticket sales) will predominately make up revenue as well as banner advertising on the site. What are the pay systems? Users don’t pay for using the App/website. Venues that want publicity pay for advertising can have …
4. CLIENT RELATIONS: How can we engage new clients? Advertise outside of events, word-of-mouth, integration with other services. How can we keep them? Our Tactics: Like Tripadvisor, if we become the dominate platform then will have a monopoly over the industry. In theory to make sure no customers are lost …
3. CHANNELS: BeSeated is only for smartphones connected to internet? It will have a dedicated app and a website. It is predicted that most of the traffic will be over the web, similar to TripAdvisor, and will likely to be used at the same time as users who are booking …