Graphic CANVAS Business Model In order to complete our business plan we followed the CANVAS business model which is a tried and tested method. Below is a graphic interpretation of the content from previous posts and provides an overview of the business plan.
SeatGuru.com SeatGuru is the website to help travellers find the best airline seats. Users can browse airlines to choose one airline and specific plane configurations. The website lists all the planes this airline provides with basic information about the seat width, seat pitch, seat type, etc. Users can browse one …
Big news has recently came from Google about changes to its search algorithm that will begin to favour mobile-friendly sites for mobile users. This has profound ramifications for any web-based services that wants to remain visible, available to users and competitive in the future. “Biggest change in two years could …
Be Seated hopes to fill a void in social networking services in uniting users who are interested in events and attending venues for entertainment purposes. When using search engines you can find multiple examples of people who are angered or disappointed by the seats that they have been assigned. One …
9. COST STRUCTURE: How much money do we need to start, and why? Variable and fixed costs, Scale economy, taxes? Be Seated is a low-cost structure as we are reliant on the crowd and are not expecting to use financial incentives. We therefore should not require a huge investment to …
8. KEY PARTNERS: Providers and their products? Venues that want to pay for advertising. The crowd, who actually are pivotal to keep the website updated and accurate. Integration with other services and platforms, such as Facebook.
7. KEY ACTIVITIES AND FUNCTIONS Users predominately need to review venues but also browse and connect with other users who share their interests. Be Seated has extra services, assistance, maintenance features but relies heavily on user-generated content and feedback from the crowd.
6. KEY RESOURCES: Which are the key resources in order for Be Seated to work? 1. Infomation from the crowd. 2. Crowds should submit reviews/photos using their devices/smartphones connected to the Internet. 3. The App needs to work and be updated (tech team, software, hardware). 4. Advertising (for revenue).
5. INCOME SOURCE: How users (all/some) pay for the service? Click-through advertising (especially for ticket sales) will predominately make up revenue as well as banner advertising on the site. What are the pay systems? Users don’t pay for using the App/website. Venues that want publicity pay for advertising can have …
4. CLIENT RELATIONS: How can we engage new clients? Advertise outside of events, word-of-mouth, integration with other services. How can we keep them? Our Tactics: Like Tripadvisor, if we become the dominate platform then will have a monopoly over the industry. In theory to make sure no customers are lost …