A logo is the first impression of a company, their impact weapon.
- Be unique and clever
- The image must stand by itself.
- Originality.
- Avoid clichés.
- Designing something out-of-the-box.
- Understand the brand.
- Reach a specific audience.
- Aesthetics vs deeper meaning.
- Use a visual double entendre.
- Two pictures wrapped into one.
- Colour is key.
- Grab attention vs being brash.
- The science behind colours: some colours represent different moods and feelings. Such as:
- “Red: energetic, sexy, bold
- Orange: creative, friendly, youthful
- Yellow: sunny, inventive, optimism
- Green: growth, organic, instructional
- Blue: professional, medical, tranquil, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Pink: fun and flirty
- Brown: rural, historical, steady”
- What is in a name?
- Wordmark and a symbol.
- Font, Sizes.
- What does it mean?
- Keep it easy and flexible.
- Simple and quirky.
- Should look great on different backgrounds.
- Powerful logos permeates the business.
- Don’t expect instant success.
- Logos won’t become instantly iconic.
- Depends on the product’s success and the market.
- Consider Proportion & Symmetry.
- Passive vs Active.
- Sense of activity, or motion vs Static.
References
Linsay Rothfeld: Â http://mashable.com/2014/04/30/logo-design-tips/
Joshua Johnson: http://designshack.net/articles