Any company or service can be enhanced with a memorable and striking logo. In the process of deciding which logo was best we created some examples logos to take forward and assess. Based on Lindsay Rothfeld and Joshua Johnson criteria, we evaluated the possible logos.
Different desgins and versions of the ‘Be Seated’ logo can be found here.
Results of Evaluation
I evaluated the logos against the following criteria (as mentioned; based on Rothfeld and Johnson’s criteria):
- Be unique and clever
- The image must stand by itself.
- Originality
- Avoid clichés
- Designing something out-of-the-box
- Understand the brand
- Reach a specific audience
- Aesthetics
- Deeper meaning
- Use a visual double entendre
- Two pictures wrapped into one
- Colour is key
- Grab attention
- Brashness
- The science behind colours
- What is in a name?
- Wordmark and a symbol
- Font, Sizes
- What it means?
- Keep it easy and flexible
- Simple and quirky
- Should look great on different backgrounds
- Powerful logos permeate the business
- Don’t expect instant success
- Logos won’t become instantly iconic
- Depends on the product’s success & market
- Consider Proportion & Symmetry
- We live in an Hellenistic society
- Passive vs Active
- Sense of activity
I evaluated the best designs that different team members had come up with and all the different colour iterations of the same design. After applying marks to each logo we came to a decision that the following logo is best suited to showcase ‘Be Seated’;
We had multiple colour designs but thought this combination was most striking. Some may argue that it sacrifices some originality, because certain parts of the design are on the internet on sites like: ArchStefanoBertoni, EuroParlamentari, CinemaClipArt, and other appear common but we would still argue that it is simple, clean and memorable.
In conclusion we can say that designing a logo demands creative power and knowledge of concepts about colour management, shapes, aesthetics, etc. It is by no means easy to come up with a great logo. We have analysed and researched what criteria typically makes up a good logo and have tried to abide by these rules in our chosen design.