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Month: <span>March 2015</span>

The Entertainment Industry: Concerts & Comedy

Concerts In 2013 Billboard declared that the touring industry had never had it so good (Billboard). After a blip in growth (linked to economic decline) worldwide concert going began to be on the up and up, with an expert saying the “concert industry is basically on fire”. The above statistic …

The Entertainment Industry: Theatre

Theatre and relevance to Be Seated The popularity of events is intertwined with Be Seated. Thankfully there are numerous reports that indicate that despite biting austerity policies the UK population still values and attends live entertainment and sporting events. The following infographic (click to enlarge) reveals that a large proportion …

Related Academic Work 6: Crowdsourcing in 2014: With Great Power Comes Great Responsibility

Crowdsourcing in 2014: With Great Power Comes Great Responsibility (link) By Narinder Singh “At the onset of 2014 we find crowdsourcing where cloud was just a few short years ago – widely discussed, unevenly adopted and on the cusp of widespread industry impact.” In this article the author provides a …

Related Academic Work 5: Reviewing the Influence of Online Reviews

Reviewing the Influence of Online Reviews by Marion aan ‘t Goor (ViralBlog,  2013) [Link] Key Points “Your business’ Internet reputation is everything these days. Your customers are increasingly writing reviews and recommendations about, and giving ratings to, your products online. How do these influence potential new customers?” PeopleClaim surveyed 2,445 …

Related Academic Work 4: Using the Crowd as an Innovation Partner

Using the Crowd as an Innovation Partner By Karim R. Lakhani (Harvard Business Review, April 2013) [Link] Key Points Many are using the crowd as an innovation partner, from Apple to biologists. Some managers remain cautious to trust in strangers to contribute. The main reason why some managers miss an …

Related Academic Work 3 – Reviews Impact

Don’t Discount the Impact of Online Reviews (Abigal Tracy) A new study finds that the majority of small business owners aren’t paying as much attention to online reviews as they should. According to a B2B research report: https://www.zendesk.com/resources/customer-service-and-lifetime-customer-value 90 percent of consumers say positive online reviews influence their purchasing decisions, …