{"id":204,"date":"2019-07-29T15:52:26","date_gmt":"2019-07-29T14:52:26","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/?page_id=204"},"modified":"2020-05-15T15:28:54","modified_gmt":"2020-05-15T14:28:54","slug":"wine-business-and-marketing","status":"publish","type":"page","link":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/online-resources\/wine-business-and-marketing\/","title":{"rendered":"Wine, Business and Marketing"},"content":{"rendered":"\n<p>Books\/Articles\/\nJournals:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.inderscienceonline.com\/doi\/abs\/10.1504\/IJBG.2012.043977\">Wine Tourism: A Business Opportunity for Winemakers <\/a><\/li><li><a href=\"https:\/\/www.forbes.com\/sites\/theworldwineguys\/2019\/03\/11\/the-wine-industry-can-and-should-be-doing-more-to-market-to-gen-x-and-everyone\/#1c009edc21e9\">The Wine Industry Can and Should be Doing More to Market to Gen X&#8211;and Everyone <\/a><\/li><li><a href=\"https:\/\/wineindustryadvisor.com\/2018\/03\/22\/tasting-room-branding-or-marketing\">The Tasting Room: Branding or Marketing<\/a> <\/li><li><a href=\"https:\/\/www.emeraldinsight.com\/doi\/pdfplus\/10.1108\/17511060810864606\">Direct Marketing Channels in the French Wine Industry <\/a><\/li><li><a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/eb008610\">The European Wine Industry <\/a><\/li><li><a href=\"https:\/\/www.emeraldinsight.com\/toc\/ijwbr\/31\/1\">International Journal of Wine Business Research <\/a><\/li><li><a href=\"https:\/\/www.ukessays.com\/essays\/marketing\/market-segmentation-in-the-wine-industry-marketing-essay.php\">Market Segmentation in the Wine Industry Marketing Essay <\/a><\/li><li><a href=\"https:\/\/www.gla.ac.uk\/wine\/guide2en.pdf\">Marketing European Wine <\/a><\/li><li><a href=\"https:\/\/boardandbench.com\/collections\/wine-business-and-marketing\">Wine Business, Marketing and Finance <\/a><\/li><li><a href=\"http:\/\/www.politico.eu\/wp-content\/uploads\/2018\/03\/Europes-Billion-Euro-Wine-Spillage.pdf\">Europe&#8217;s Billion-Euro Wine Spillage a Report on EU&#8217;s Wine Promotion Subsidies<\/a> <\/li><li><a href=\"https:\/\/www.guildsomm.com\/public_content\/features\/articles\/b\/weblog\/posts\/south-american-wine-today\">South American Wine Sales, Trends and Challenges Today <\/a><\/li><li><a href=\"https:\/\/hbr.org\/2019\/03\/what-the-u-s-wine-industry-understands-about-connecting-with-customers\">What the Wine Industry Understands About Connecting with Consumers<\/a> <\/li><li><a href=\"http:\/\/academyofwinebusiness.com\/wp-content\/uploads\/2010\/04\/A-typology-of-small-producers-in-the-Champagne-industry_paper.pdf\">A Typology of Small Producers in the Champagne Industry<\/a> <\/li><li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0969593117305887\">Cheers in China! International Marketing Strategies of Spanish Wine Exporters <\/a><\/li><li><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1002\/tie.22011\">Dynamic Capabilities in the Context of Brexit and International Wine Business: An Exploratory Two-Country Study <\/a><\/li><li><a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/00070700010336445\">Hedonic Prices for Spanish Red Quality Wine <\/a><\/li><\/ul>\n\n\n\n<p>Wine Tourism: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/journals.co.za\/content\/ajpherd\/19\/sup-3\/EJC143206\">African Journal for Physical Health Education, Recreation and Dance -Innovating the Wine Tourism Product: Food-and-Wine Pairing in Stellenbosch Wine routes<\/a> <\/li><\/ul>\n\n\n\n<p>International report: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.prowein.com\/cgi-bin\/md_prowein\/lib\/pub\/tt.cgi\/ProWein_Business_Report_assesses_the_International_Wine_Markets.html?oid=32682&amp;lang=2&amp;ticket=g_u_e_s_t\">ProWein Business Report Assesses the International Wine Markets<\/a> <\/li><\/ul>\n\n\n\n<p>Courses:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.europeanwineacademy.org\/courses\/wine-business-and-marketing-courses\/\">Wine Business and Marketing Courses <\/a><\/li><li><a href=\"https:\/\/www.hec.edu\/en\/masters-programs\/master-management\/course-content\/m1-general-management-phase\">General Management Phase Master in Management<\/a><\/li><\/ul>\n\n\n\n<p>Digital\nMarketing: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.dee-wine.com\/digital-marketing-boosts-direct-wine-sales\/\">Why Digital Wine Marketing: How Wine Business Need to Change their Go-To-Market<\/a> <\/li><li><a href=\"https:\/\/sociallysorted.com.au\/wine-businesses-crushing-social-media-marketing\/\">5 Ways to be Like These Wine Businesses Crushing Social Media Marketing <\/a><\/li><\/ul>\n\n\n\n<p>Q&amp;A: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/hbswk.hbs.edu\/item\/marketing-wine-to-the-world\">Marketing Wine to the World <\/a><\/li><\/ul>\n\n\n\n<p>Conference\/programs:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.marketingscience.info\/wine\/wine-industry-marketing-conference\/\">2016 Australian Wine Industry Marketing Conference <\/a><\/li><li><a href=\"https:\/\/gsm.ucdavis.edu\/wine-executive-program\">UC Davis Wine Executive Program: From Grape to Table<\/a> <\/li><\/ul>\n\n\n\n<p>Strategies:\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.evineyardapp.com\/blog\/2016\/07\/11\/10-marketing-trends-for-wineries\/\">10 Marketing Trends for Wineries <\/a><\/li><li><a href=\"https:\/\/wfa.org.au\/media-and-events-centre\/wine-tourism-toolkit\/developing\/business-planning\/\">Business and Marketing Plan<\/a> <\/li><\/ul>\n\n\n\n<p>Marketing\nAgency: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newtimermarketing.com\/\">Grow Your Winery&#8217;s Sales and Customer Engagement with Effective Marketing <\/a><\/li><li><a href=\"https:\/\/contentmarketinginstitute.com\/2018\/02\/winery-content-video\/\">How a Winery Crushed it&#8217;s Content Marketing with Video<\/a> <\/li><\/ul>\n\n\n\n<p>Videos: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=hb4Yo0aYlkY\">Wine Marketing-Lecture 1 Introduction <\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=FiXbAqwvG0s\">Wine Marketing Strategy &#8211; Content Marketing Plan for Wine Brands<\/a> <\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=QKXlonH0Xcw\">Creating a Hit in the Wine Business <\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=zY6_bRdAYA8\">The Shadowy World of Counterfeit Wines<\/a> <\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=qCdHAwDvP74\">Do I Like it? Wine Marketing Strategies <\/a><\/li><\/ul>\n\n\n\n<p>News: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=iZEdnYbqmvw\">Portugal&#8217;s Port Wine Industry Apprehensive about Economic Impact of Brexit <\/a><\/li><\/ul>\n\n\n\n<p>Blogs:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/winegourd.blogspot.com\/2019\/04\/introducing-responsible-alcohol.html?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+TheWineGourd+%28The+Wine+Gourd%29\">The Wine Gourd Exploring the World of Wine Data <\/a><\/li><li><a href=\"https:\/\/bensonmarketing.com\/6-reasons-to-use-influencer-partnerships\/\">6 Reasons to Use Influencer Partnership <\/a><\/li><li><a href=\"https:\/\/fermentationwineblog.com\/2019\/04\/firstleaf-and-the-first-rule-of-wine-marketing-tell-the-truth\/\">Firstleaf and the First Rule of Wine Marketing &#8211; Tell the Truth<\/a> <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Books\/Articles\/ Journals: Wine Tourism: A Business Opportunity for Winemakers The Wine Industry Can and Should be Doing More to Market to Gen X&#8211;and Everyone The Tasting Room: Branding or Marketing Direct Marketing Channels in the French Wine Industry The European Wine Industry International Journal of Wine Business Research Market Segmentation &hellip;<\/p>\n","protected":false},"author":812,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-204","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/wp-json\/wp\/v2\/pages\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/wp-json\/wp\/v2\/users\/812"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/wp-json\/wp\/v2\/comments?post=204"}],"version-history":[{"count":2,"href":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/wp-json\/wp\/v2\/pages\/204\/revisions"}],"predecessor-version":[{"id":283,"href":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/wp-json\/wp\/v2\/pages\/204\/revisions\/283"}],"up":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/wp-json\/wp\/v2\/pages\/37"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/terroirwineworldstories\/wp-json\/wp\/v2\/media?parent=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}