In early September 2005, the SWS featured twice in major articles in the Southern Daily Echo. In their weekend magazine on September 3rd a three-page spread focused on the photographs of SWS women taken by Magda Segal. The photos captured aspects of the lives of some SWS women and 18 photographs were reproduced in the magazine, along with a commentary about the photography project and a description of the SWS.

Subsequently in the Tuesday “Living” section of the Echo on September 6th, five pages were devoted to the SWS. In addition to a detailed description of the study, three SWS participants described their experiences of being part of the study, and the study coordinator, Hazel Inskip explained how she got involved in running it.

A description was also given of some of the additional studies that are being conducted in the SWS to investigate infant lung function and allergies, protein metabolism, bone development, pre-menstrual syndrome, and depression. A further six photographs taken by Magda Segal were also included.

These articles provided the SWS with valuable publicity. The Echo has been very supportive of the SWS over the years and has published a number of articles about the study, these last two being the most extensive. Keeping the public’s interest in the study is important for maximising participation. Only if women and their children feel that the study is important and understand how highly valued their contribution is, will they be willing to continue to take part.