{"id":533,"date":"2015-07-10T11:23:00","date_gmt":"2015-07-10T11:23:00","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/southamptonconnects\/?p=533"},"modified":"2015-07-14T15:30:30","modified_gmt":"2015-07-14T15:30:30","slug":"age-smart-solutions-for-silver-shoppers","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/southamptonconnects\/2015\/07\/10\/age-smart-solutions-for-silver-shoppers\/","title":{"rendered":"Innovations for silver shoppers"},"content":{"rendered":"<figure><a href=\"http:\/\/generic.wordpress.soton.ac.uk\/southamptonconnects\/wp-content\/blogs.dir\/sites\/27\/\/2015\/04\/WSA.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-588\" src=\"http:\/\/generic.wordpress.soton.ac.uk\/southamptonconnects\/wp-content\/blogs.dir\/sites\/27\/\/2015\/04\/WSA.jpg\" alt=\"Silver Shoppers\" \/><\/a><\/figure>\n<p>Researchers at the University\u2019s Winchester School of Art are developing design solutions to improve older peoples\u2019 experience of supermarket shopping.<\/p>\n<p>The planet\u2019s population is getting older.\u00a0In the UK, 23 per cent of the population will be over 65 by 2035, while in China more than 487 million people will be aged 60 or over by 2053 \u2013 that\u2019s 35 per cent of the country\u2019s population.\u00a0Finding universal ways to improve the shopping experience for this growing consumer group is therefore of huge interest within the globalised retail industry.<\/p>\n<p>Research by Dr Yuanyuan Yin, Lecturer in Design Management, working in collaboration with Tsinghua University in China, identified various challenges common to UK and Chinese shoppers. Yuanyuan and her team then developed seven innovative product ideas to help tackle these challenges. Some address physical issues \u2013 for example, sit-down queuing areas and \u2018smart trolleys\u2019 that allow customers to scan items as they go, removing the need to unload and repack them at the checkout. Others, such as the \u2018mini-market\u2019 \u2013 a scaled-down store that offers the ease of online shopping while still enabling people to come together \u2013 recognise the social importance of shopping.<\/p>\n<blockquote><p>One of the UK\u2019s largest retailers, Sainsbury\u2019s, has already implemented some of the project\u2019s preliminary findings in its stores.<\/p><\/blockquote>\n<p>\u201cFor example, we identified that consumers have problems with store congestion due to staff working in the aisles. Sainsbury\u2019s has asked staff to work individually in the aisles, rather than two or three staff working together, to help ease this congestion,\u201d says Yuanyuan.<\/p>\n<p>Based on the results of the preliminary study and the significant value of this area of research, the team has been awarded more than \u00a3290,000 by the UK Economic and Social Research Council to continue their investigation of older shoppers\u2019 experience at national level in the UK and China.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researchers at the University\u2019s Winchester School of Art are developing design solutions to improve older peoples\u2019 experience of supermarket shopping.<\/p>\n","protected":false},"author":434,"featured_media":727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39,106,124],"class_list":["post-533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-design","tag-retail","tag-winchester-school-of-art","alumni_category-university-successes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovations for silver shoppers - Hartley News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/generic.wordpress.soton.ac.uk\/southamptonconnects\/2015\/07\/10\/age-smart-solutions-for-silver-shoppers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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