Connecting Online With offline social roles
We consider in our design of the application to try to provide what can help to socially spread quickly and engage people more into the network
The first point is from the lecture Social enterprise as it mentions The book “Tipping Point” by Malcolm Gladwell – In a social group, a few people can make a big difference with effective different roles. And how to make the application a trend depends on 2 factors:
- the first one is related to high stickiness factor, which can be related to packaging or presentation of the network, in that sense our app has provided in simple interface freedom of participating in sports according to their preferences and convenience choosing types, dates, times, and position. Casually and free of charge it also facilitate adding friends from other famous social networks, which provide bridging as the user will connect our network to a dense cluster and try to change and spread the cascade and that from the lecture Behaviour and Network Dynamics in Social Networks
- the second factor is how to grow in the right context, for example in the right social group. As we chose to start this location-based app in a multicultural city Southampton, where there are lots of people are new to the society and try to make connections, and there is a wellbeing awareness as they are educated and are related to university society somehow.
As from the Tipping point too, Three online social roles are required to make trends successful
- Connectors (social glue)
In our app that is happening by providing the availability to add friends and invite them easily when creating a sporting event and even when creating an account it allows you to add friends that you are connected to from other famous social networks as facebook and google.
- Mavens (information brokers)
Allow users to share their experience with their friends through sharing photos and videos as They have specialized information which they are willing to share with as many people as possible, do rating and scoring organizers and activity events.
- Salesmen/salespeople (evangelists)
The application allow users to be creative and provide freedom to organize sports events with no limitation adding details and sophisticated description to any event no limit of the number of participants, location date and time.