The Business Model
Value Proposition
The development of this application provides a platform for communication and participation activities for people who living in Southampton, and the target audience is everyone who enjoys sports. Through application, people can find their own way of sports according to their own needs. They can touch more friends with the same hobby, not only to meet the customer’s service needs, but also to meet the customer’s social needs.

Revenue
Because SoSporty is free to be downloaded and used for customers, so it can make profits in the following ways.
(1) Online advertisements: This application will insert some ads on the page, all types of advertising are related sports, cooperating with advertisers, customers can know about the related products through advertising, at same time customers have the right to close the advertising.

(2) Sponsor: SoSporty will collaborate with sponsors, such as gyms, swimming pools, sports stores, and so on, sponsors provide funds, and applications will send the sponsors’ information to the clients, launch the sponsors, and bring to a certain number of customers.

(3) Additional services: In the early stages of this application, all services are free, and then, according to the number of customers and the using of the application, some additional services are developed, such as upgrading to VIP members to enjoy more services, such as in the chat room, VIP users can send more rich emoticons, personal pages can be decorated like replacing the background, automatically push related sport activities and so on.