{"id":251,"date":"2016-04-27T14:25:36","date_gmt":"2016-04-27T13:25:36","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/project7\/?p=251"},"modified":"2016-04-28T12:21:01","modified_gmt":"2016-04-28T11:21:01","slug":"music-is-the-twitters-third-most-popular-conversation-topic-draft","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/2016\/04\/27\/music-is-the-twitters-third-most-popular-conversation-topic-draft\/","title":{"rendered":"How Jamz can beat the software value gap in the digital music industry?"},"content":{"rendered":"
\"\"

\u00a9 2013 Twitter Landscape Report.<\/p><\/div>\n

As we can see above, music is the third most popular conversation topic on Twitter. It means: music is a powerful instrument for attracting attention. Today, music is the creative industry leading in digital world \u2014 more than 400 digital music services online creating a $6,9 billion digital business (International Federation of the Phonographic Industry, Digital Music Report 2015<\/a>). In 2016,\u00a0Global music revenues increase 3.2% as digital revenues overtake physical for the first time (International Federation of the Phonographic Industry, Global Music Report 2016<\/a>).<\/p>\n

However, there is a reason for worries for the businessmen, and this reason has the name “software value gap” and is described as “unexploited potential of an IT division to increase the value of the overall organization” (see an article about it on the ACM site<\/a>). Talking about the\u00a0music industry, value gap\u00a0concerns the overarching issue of \u201cdigital revenues\u201d and the need for rightsholders to receive a fair share of the revenues generated by the dissemination of protected content online. However, \u00a0Jean-Fran\u00e7ois Sirinelli,\u00a0Professor of contemporary history at Sciences Po Paris, has\u00a0<\/strong>conducted series\u00a0of interviews with\u00a0all the key rightsholders organisations in France and claims\u00a0that there is no need to change current copyright law but technical requirements, mainly in a field of true behaviour of individual digital platforms (The Institute Of Contemporary Music Performance<\/a>)<\/p>\n

Why do\u00a0we believe that Jamz<\/strong>\u00a0can re-shape current digital music industry?<\/p>\n

    \n
  1. Social engineering: Jamz<\/strong> aims to create a strong emotional link between musicians, both professional and amateurs. A product of collaboration is a shared value, which means that every engaged member of a band will care about dissemination\u00a0of the product. It is a way for graph connectivity to become a key for privacy and trust.<\/li>\n
  2. Technical side: Jamz <\/strong>gives the opportunity to create music online, to record it at the same time, to store the result of the music collaboration on the site and share a\u00a0link to it then. No more widowed downloaded tracks without meta-information!<\/li>\n
  3. Marketing side:\u00a0in beta-version of the service we are going to add the option to sell tickets to online concerts on Jamz <\/strong>and to earn some money with ad traffic.<\/li>\n<\/ol>\n

    Isn’t it promising?!<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    As we can see above, music is the third most popular conversation topic on Twitter. It means: music is a powerful instrument for attracting attention. Today, music is the creative industry leading in digital world \u2014 more than 400 digital music services online creating a $6,9 billion digital business (International Federation of the Phonographic Industry, […]<\/p>\n","protected":false},"author":1330,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[24,45,31,18,42,50,33,12,49],"class_list":["post-251","post","type-post","status-publish","format-standard","hentry","category-blog-post","category-social","tag-business","tag-graph-theory","tag-marketing","tag-music-collaboration","tag-power","tag-privacy","tag-sales","tag-technology","tag-trust"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/posts\/251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/users\/1330"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":7,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":370,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/posts\/251\/revisions\/370"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/media?parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/categories?post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/tags?post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}