{"id":245,"date":"2016-04-26T14:44:37","date_gmt":"2016-04-26T13:44:37","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/project7\/?p=245"},"modified":"2016-04-27T22:46:34","modified_gmt":"2016-04-27T21:46:34","slug":"steaming-music-and-damned-statistic","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/2016\/04\/26\/steaming-music-and-damned-statistic\/","title":{"rendered":"Streaming economy and listener’s power"},"content":{"rendered":"

There was an\u00a0interesting talk given on Amsterdam Dance Event 2015. You can read the\u00a0full article here<\/a> . I just quote some interesting points with my comments below.<\/p>\n

    \n
  1. “<\/strong>\u041en demand streaming services\u00a0has caused the current\u00a0generation\u00a0of listeners to develop an increasingly fickle relationship with both the music they listen to and the artists who create it.<\/em>” It means that our emotional connection with music is weaker than decades ago. You don’t need to remember the name of a tune or an artist or know a story behind the composition \u2014 you just press \u00abfavorite\u00bb. It looks like is a part of our human nature: we can’t\u00a0appreciate something that is gotten without an effort.<\/li>\n
  2. The author\u00a0gives an interesting reference to “YouTube phenomenon”, which is not a way to increase the popularity of music artists but the whole new format and product (see more here<\/a>). YouTube is a platform, medium, format and talent at the same time, and the most important thing \u2014 it is interactive. The Web is a bit like a guillotine: it is a great equalizer. And if the artist wants to be popular, he or she needs to suits the rules of direct communication between him and his fans without middlemen. Now the listener is the\u00a0power player. However, the\u00a0music\u00a0industry still focuses on the wrong things: release dates, campaign cycles and budgets, and the need to sell product right now \u2014 instead of communication.<\/li>\n
  3. So, \u00a0how to connect artists and audiences in a streaming economy? The author says: “now, the listener is the power player; in order to successfully build and monetise an audience, you have to start with your<\/em> listeners<\/em>\u00a0and put them first. You have to give people a reason to care about you, and to follow you \u2013 because the most important factor in any potential fan\u2019s decision as to whether or not they want to support you is how you\u2019re making them feel. The only metric that the music industry really needs to be concerned with is customer lifetime value<\/em>“.<\/li>\n<\/ol>\n

    And here we go. The main long-term aim of Jamz<\/strong> \u2014 to make a whole new format of communication between musicians themselves and between musicians and their fans. Because what would be more democratic than jam improvisation and that can be more close communication than playing a song with your favorite artist, record it and share it? The listener\u00a0becomes a brother musician\u00a0and shares the power with a favorite artist.<\/p>\n","protected":false},"excerpt":{"rendered":"

    There was an\u00a0interesting talk given on Amsterdam Dance Event 2015. You can read the\u00a0full article here . I just quote some interesting points with my comments below. “\u041en demand streaming services\u00a0has caused the current\u00a0generation\u00a0of listeners to develop an increasingly fickle relationship with both the music they listen to and the artists who create it.” It […]<\/p>\n","protected":false},"author":1330,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[31,19,18,42,32],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-blog-post","category-social","tag-marketing","tag-music","tag-music-collaboration","tag-power","tag-promotion"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/users\/1330"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":7,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"predecessor-version":[{"id":319,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/posts\/245\/revisions\/319"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/project7\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}