Tag Archives | sales

How Jamz can beat the software value gap in the digital music industry?

By on 27th April 2016 in blog-post, Social

As we can see above, music is the third most popular conversation topic on Twitter. It means: music is a powerful instrument for attracting attention. Today, music is the creative industry leading in digital world — more than 400 digital music services online creating a $6,9 billion digital business (International Federation of the Phonographic Industry, […]

Marketing Jamz

By on 24th April 2016 in blog-post, Economical, Technical

As a new social networking site, Jamz would like to increase brand awareness and drive users to its site. To achieve this, Jamz will rely primarily on marketing. To be clear, marketing is not only advertising but also includes promotions, sales, and public relations. Although more emphasis will be placed on ads, it does not […]